Heretical" – Harvard Business Review "The finest writer in our field today" – Journal of Marketing "Amusing and brilliant" – Philip Kotler in HBR ...
Retroscapes, commercial environments that evoke past times and places, are a ubiquitous manifestation of modern marketing. They come in various shapes and forms, from theme restaurants and flagship...
The Universal Product Code (U.P.C.)--a small rectangle of black and white bars--adorns virtually every retail item we purchase. Yet twenty-five years ago, the U.P.C. was a mere kernel of an idea...
