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Jerry Wind
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http://www.wharton.upenn.edu/faculty/windj.html
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Marketing, Management Skills, On-line marketing
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The Lauder Professor; Professor of Marketing, Wharton. Director, SEI Center for Advanced Studies in Management; Academic Director, The Wharton Fellows Program; Co-Editor, Wharton School Publishing. Research Areas: Marketing strategy; new product and business development; global marketing strategy; marketing-driven corporate strategy; growth strategies.
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5 books found | |
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By Wind, Jerry
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Amazon's customers rating 
Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your...
Ranking at Amazon 4781271
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Financial Times Prentice Hall
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November 2001 - Hardcover
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Marketing
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Our price: $10.41 (list: $29)
Used from: $3.75
Information updated on 03/17/2020
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By Wind, Jerry
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Amazon's customers rating
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for...
Ranking at Amazon 5314934
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Wiley
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February 2001 - Paperback
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On-line marketing
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Our price: $50 (list: $50)
Used from: $4
Information updated on 03/14/2020
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5 books found | | | |
