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John Hagel
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http://www.johnhagel.com/
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Corporate Strategy, e-Business, Knowledge Management
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John Maynard Keynes didn't live on Internet time, but if he had, he probably would have been a fan of McKinsey & Co. strategy consultant John Hagel. Practical, powerful men, Keynes wrote, are usually the unwitting slaves of some defunct intellectual scribbler. Hagel is a scribbler, but these days, because things move so fast, thinkers like him don't have to die before they get the credit due them.
Hagel is a fountain of concepts that are being put into practice all over the Web. In 1997, his book Net Gain (co-authored by Arthur G. Armstrong) suggested how noncommercial Web communities could use content, chat, and bulletin boards to promote e-commerce. Hagel's reputation stems from what happened after Net Gain came out: a burst of new sites serving special interests from cooking to golf. ''I think he's a combination of someone who can put a name on things that are already happening and an instigator,'' says Ron Martinez, CEO of Brodia Group, an e-commerce startup.
In 1999, Hagel was back with Net Worth (co-author, Marc Singer), arguing that a new way to make money online is to become an ''infomediary.'' An infomediary would gather its customers' profiles and seek out special offers and discounts for them from suppliers on the Net. He says an average consumer could save more than $1,100 a year even after paying commissions on purchases. The infomediary would make the rest of its money selling profiles to marketers, who would cough up because of the advantages of precise targeting.
What's next? Net Net. It's about how brick-and-mortar companies try to become infomediaries. Don't rush out to buy it, though. Net Net will be finished ''as soon as my wife lets me,'' says Hagel. |
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5 books found |
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By Hagel, John
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Amazon's customers rating 
This is an enhanced edition of the HBR article 99205, originally published in March/April 1999. HBR OnPoint articles save you time by enhancing an original Harvard Business Review article with an...
Ranking at Amazon 0
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audible.com
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December - Audio Download
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Corporate Strategy
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Our price: n/a (list: n/a)
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Information updated on 08/08/2008
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By Hagel, John
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Amazon's customers rating
Building relationships with customers has been a buzz phrase in many business circles for years. Now John Hagel and Arthur Armstrong declare that's not enough. They make a strong case that business...
Ranking at Amazon 0
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Harvard Business School Press
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December - Hardcover
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e-Business
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Our price: n/a (list: n/a)
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Information updated on 09/02/2008
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By Hagel, John
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Amazon's customers rating
No one ever said consumerism was easy. At one end, the poor consumer faces a bewildering array of goods and services. On the other, vendors contend with a diverse and fragmented marketplace that makes
Ranking at Amazon 0
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Harvard Business School Press
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December - Hardcover
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Knowledge Management
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Information updated on 09/03/2008
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By Seely Brown, John
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Amazon's customers rating
Web services, an emerging technology which is capable of automating connections between business applications and data, promises a fast, economical way of creating added value from IT investments....
Ranking at Amazon 0
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Harvard Business School Press
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December - Hardcover
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Decision Making
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Information updated on 08/31/2008
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By Hagel, John
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Amazon's customers rating
Offshoring and outsourcing have generated substantial savings and often controversial news coverage for many companies. But these technologies aren’t even close to being the real story. Two of...
Ranking at Amazon 0
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Harvard Business School Press
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December - Hardcover
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Corporate Strategy
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Our price: n/a (list: n/a)
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Information updated on 08/27/2008
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5 books found | | | |
