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Michael R. Solomon
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http://consumerspace.net/author.htm
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Consumer Behavior, Brands & Brand Management
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A leading marketing researcher, author and speaker who demonstrates that the "everyday" world of consumption is more fascinating and complex than it seems. He has been at the forefront of strategic thinking that emphasizes the importance of understanding how products and services are actually experienced by the people who buy them. And, his work on new methods to conduct Web-based research is changing the way marketers use consumer intelligence to make decisions about new product development, brand positioning and communications issues. His presentations are lively and informative, richly punctuated with visual examples of successful campaigns from around the world. Dr. Solomon is the Human Sciences Professor of Consumer Behavior at Auburn University. He is also a Director of Mind/Share, Inc., a marketing consulting firm specializing in web-based consumer research. His best-selling textbooks, Consumer Behavior: Buying, Having, and Being, and Marketing: Real People, Real Choices, are used in universities worldwide. Other books include The Brave New World of E-Commerce, The Psychology of Fashion and The Service Encounter: Managing Employee/Customer Interactions in Service Businesses. Dr. Solomon is often quoted in national magazines and newspapers such as Newsweek, The New York Times, USA Today and The Wall Street Journal. He has been a guest on The Today Show, Good Morning America, CNBC, Channel One, Inside Edition, Newsweek on the Air and National Public Radio. |
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By Solomon, Michael R.
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Amazon's customers rating 
Once upon a time, marketers barraged customers with hard-sell tactics. Today, consumers use products to define themselves and others. People are swayed not by corporate-generated hype, but by...
Ranking at Amazon 0
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AMACOM - American Management Association
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December - Hardcover
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Brands & Brand Management
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/01/2008
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2 books found | | | |
