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Michael R. Solomon

Michael R. Solomon's website (official or not) http://consumerspace.net/author.htm
subjects Michael R. Solomon writes about Consumer Behavior, Brands & Brand Management
Michael R. Solomon's profile A leading marketing researcher, author and speaker who demonstrates that the "everyday" world of consumption is more fascinating and complex than it seems. He has been at the forefront of strategic thinking that emphasizes the importance of understanding how products and services are actually experienced by the people who buy them. And, his work on new methods to conduct Web-based research is changing the way marketers use consumer intelligence to make decisions about new product development, brand positioning and communications issues. His presentations are lively and informative, richly punctuated with visual examples of successful campaigns from around the world. Dr. Solomon is the Human Sciences Professor of Consumer Behavior at Auburn University. He is also a Director of Mind/Share, Inc., a marketing consulting firm specializing in web-based consumer research. His best-selling textbooks, Consumer Behavior: Buying, Having, and Being, and Marketing: Real People, Real Choices, are used in universities worldwide. Other books include The Brave New World of E-Commerce, The Psychology of Fashion and The Service Encounter: Managing Employee/Customer Interactions in Service Businesses. Dr. Solomon is often quoted in national magazines and newspapers such as Newsweek, The New York Times, USA Today and The Wall Street Journal. He has been a guest on The Today Show, Good Morning America, CNBC, Channel One, Inside Edition, Newsweek on the Air and National Public Radio.


2 books found
 
Consumer Behavior, Sixth Edition
Buy Consumer Behavior, Sixth Edition from Amazon  By Solomon, Michael R. Amazon's customers rating

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how...

Ranking at Amazon 1750924

 Prentice Hall
 September 2003 - Hardcover
 Consumer Behavior
Our price: $76.3 (list: $160)
Used from: $2.43
Information updated on 03/19/2020
Buy Consumer Behavior, Sixth Edition from Amazon
 
Conquering Consumerspace: Marketing Strategies for a Branded World
Buy Conquering Consumerspace: Marketing Strategies for a Branded World from Amazon  By Solomon, Michael R. Amazon's customers rating

Once upon a time, marketers barraged customers with hard-sell tactics. Today, consumers use products to define themselves and others. People are swayed not by corporate-generated hype, but by...

Ranking at Amazon 8172323
 AMACOM - American Management Association
 April 2003 - Hardcover
 Brands & Brand Management
Our price: $13.81 (list: $25)
Used from: $2.67
Information updated on 03/19/2020
Buy Conquering Consumerspace: Marketing Strategies for a Branded World from Amazon

2 books found
 
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