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Sheila Mello

subjects Sheila Mello writes about New Product Development
Sheila Mello's profile Profile not yet available


1 book found
 
Customer-centric Product Definition: The Key to Great Product Development
Buy Customer-centric Product Definition: The Key to Great Product Development from Amazon  By Mello, Sheila Amazon's customers rating

Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone within their first two years. This unique new

Ranking at Amazon 2236930
 Pdc Professional Pub
 October 2003 - Hardcover
 New Product Development
Our price: $27.03 (list: $44.95)
Used from: $4
Information updated on 03/15/2020
Buy Customer-centric Product Definition: The Key to Great Product Development from Amazon

1 book found
 
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