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Martha Rogers
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http://1to1.com/Building/CustomerRelationships/entry.jsp?REQUESTED_URL=/siteSppt/biographyDetail.jsp&OID=9494
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Customer Relationship, Leadership, B2B
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Business 2.0 magazine named Martha Rogers, Ph.D. one of the nineteen most important business gurus of the past century. The World Technology Network named her as “an innovator most likely to create visionary ripple effects.” Recognized for the past decade as one of the world’s leading experts on customer-based business strategies and growing customer value, Dr. Rogers is an acclaimed author, a world class-class speaker, and a founding partner of Peppers and Rogers Group, the world’s leading customer-focused management consulting firm, based in Norwalk, CT, and boasting an impressive list of Fortune 500 clients. Gartner Group has positioned Peppers and Rogers Group as the only CRM-services firm that can help clients with both “vision” and “implementation” of their customer strategy.
Martha’s experience, expertise, and ability to think out of the box makes her equally popular with media interviewers, speaking event planners, and Fortune 1000 executives seeking to learn how to compete in the Information Age, how to get a payoff from their CRM software and technology, how to build the value of their customer base, and how to cascade the changes needed in an organization to realize ROC – the return on the investment companies make in their customers.
With Don Peppers, Dr. Rogers has co-authored five best-selling books on these subjects: The first, The One to One Future (Currency/Doubleday 1993), celebrating its 10th year in print, was named by Inc. magazine’s editor, George Gendron, as “one of the two or three most important business books ever written” and is widely acknowledged as the bible of the customer strategy revolution. The second, Enterprise One to One, received a top 5-star rating from the Wall Street Journal. All five have been international best sellers, including the latest book, One to One B2B, which made the NY Times Business Best Seller list within a month of its publication. The books have sold over a million copies and appear in a total of 14 languages.
As an Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Rogers is helping to spearhead the CRM coursework at the MBA level. She is also the co-director of the Teradata Center for Customer Relationship Management at Duke. She is widely published in academic and trade journals, including Journal of Advertising Research, Journal of Public Policy and Marketing, Harvard Business Review, Journal of Applied Psychology. She has been named International Sales and Marketing Executives Educator of the Year. And with Don Peppers, she has been named Direct Marketer of the Year by DM Days New York. She also serves on the Advisory Board of the Kelley School of Business at Indiana University.
Dr. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers and Rogers Group, she has led several large subscription-based research studies focusing on particular aspects of CRM. |
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17 books found. Jump to: 1 | 2 |
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By Peppers, Don
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Amazon's customers rating 
Imagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque would be transparent, everything sturdy...
Ranking at Amazon 1966333
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Doubleday
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May 2001 - Hardcover
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Customer Relationship
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Our price: $17.65 (list: $21.95)
Used from: $2.67
Information updated on 03/12/2020
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By Peppers, Don
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Amazon's customers rating
The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new...
Ranking at Amazon 4942026
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John Wiley & Sons
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February 1999 - Paperback
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Customer Relationship
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Our price: n/a (list: n/a)
Used from: $2.67
Information updated on 03/16/2020
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By Peppers, Don
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Amazon's customers rating
A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future
Ranking at Amazon 1564917
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Bantam Books
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January 1999 - Paperback
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Customer Relationship
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Our price: $3.48 (list: $21)
Used from: $0.25
Information updated on 03/13/2020
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By Peppers, Don
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Amazon's customers rating
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one...
Ranking at Amazon 1919250
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Doubleday
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January 1999 - Paperback
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Customer Relationship
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Our price: n/a (list: $17.5)
Used from: $0.1
Information updated on 06/22/2018
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By Peppers, Don
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Amazon's customers rating
Shows how to build lasting relationships with customers by customizing services and products for each of them. The authors provide practical examples which explain how selling more goods to fewer...
Ranking at Amazon 4768496
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Judy Piatkus Publishers Ltd
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April 1996 - Paperback
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Customer Relationship
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Our price: $181.42 (list: n/a)
Used from: $0.35
Information updated on 03/19/2020
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By Peppers, Don
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Amazon's customers rating
The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for...
Ranking at Amazon 1291658
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Currency
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December 1993 - Paperback
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Customer Relationship
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Our price: n/a (list: $17.95)
Used from: $1.71
Information updated on 02/28/2020
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17 books found. Jump to: 1 | 2 | | | |
