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Martha Rogers
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http://1to1.com/Building/CustomerRelationships/entry.jsp?REQUESTED_URL=/siteSppt/biographyDetail.jsp&OID=9494
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Customer Relationship, Leadership, B2B
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Business 2.0 magazine named Martha Rogers, Ph.D. one of the nineteen most important business gurus of the past century. The World Technology Network named her as “an innovator most likely to create visionary ripple effects.” Recognized for the past decade as one of the world’s leading experts on customer-based business strategies and growing customer value, Dr. Rogers is an acclaimed author, a world class-class speaker, and a founding partner of Peppers and Rogers Group, the world’s leading customer-focused management consulting firm, based in Norwalk, CT, and boasting an impressive list of Fortune 500 clients. Gartner Group has positioned Peppers and Rogers Group as the only CRM-services firm that can help clients with both “vision” and “implementation” of their customer strategy.
Martha’s experience, expertise, and ability to think out of the box makes her equally popular with media interviewers, speaking event planners, and Fortune 1000 executives seeking to learn how to compete in the Information Age, how to get a payoff from their CRM software and technology, how to build the value of their customer base, and how to cascade the changes needed in an organization to realize ROC – the return on the investment companies make in their customers.
With Don Peppers, Dr. Rogers has co-authored five best-selling books on these subjects: The first, The One to One Future (Currency/Doubleday 1993), celebrating its 10th year in print, was named by Inc. magazine’s editor, George Gendron, as “one of the two or three most important business books ever written” and is widely acknowledged as the bible of the customer strategy revolution. The second, Enterprise One to One, received a top 5-star rating from the Wall Street Journal. All five have been international best sellers, including the latest book, One to One B2B, which made the NY Times Business Best Seller list within a month of its publication. The books have sold over a million copies and appear in a total of 14 languages.
As an Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Rogers is helping to spearhead the CRM coursework at the MBA level. She is also the co-director of the Teradata Center for Customer Relationship Management at Duke. She is widely published in academic and trade journals, including Journal of Advertising Research, Journal of Public Policy and Marketing, Harvard Business Review, Journal of Applied Psychology. She has been named International Sales and Marketing Executives Educator of the Year. And with Don Peppers, she has been named Direct Marketer of the Year by DM Days New York. She also serves on the Advisory Board of the Kelley School of Business at Indiana University.
Dr. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers and Rogers Group, she has led several large subscription-based research studies focusing on particular aspects of CRM. |
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17 books found. Jump to: 1 | 2 |
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By Peppers, Don
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Amazon's customers rating 
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and...
Ranking at Amazon 170228
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Wiley
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February 2008 - Hardcover
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Leadership
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Our price: $19.77 (list: $29.95)
Used from: $19.29
Information updated on 03/17/2010
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By Peppers, Don
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Amazon's customers rating 
Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic...
Ranking at Amazon 242902
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Currency
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June 2005 - Hardcover
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Customer Relationship
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Our price: $21.33 (list: $24.95)
Used from: $0.01
Information updated on 03/18/2010
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By Peppers, Don
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Amazon's customers rating
Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This new book is the first CRM handbook written by the...
Ranking at Amazon 399580
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John Wiley & Sons
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April 2004 - Hardcover
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Customer Relationship
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Our price: $64.63 (list: $90)
Used from: $49.11
Information updated on 03/10/2010
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By Peppers, Don
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Amazon's customers rating
Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your...
Ranking at Amazon 2080737
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McGraw Hill
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May 2002 - Hardcover
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Customer Relationship
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Our price: n/a (list: $29.99)
Used from: $0.01
Information updated on 03/16/2010
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By Peppers, Don
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Amazon's customers rating 
In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts...
Ranking at Amazon 929891
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Doubleday
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January 2002 - Paperback
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Customer Relationship
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Our price: $15.95 (list: $15.95)
Used from: $2.71
Information updated on 03/11/2010
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By Rogers, Martha
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Amazon's customers rating
This is not an academic approach to leadership. It's about leadership in the real world, written by a hands-on leader who had great success transforming a company into an industry leader. This book...
Ranking at Amazon 2154883
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Franklin University Press
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December 2001 - Hardcover
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Leadership
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Our price: $26.95 (list: $26.95)
Used from: $2
Information updated on 03/15/2010
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By Peppers, Don
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Amazon's customers rating 
In a series of richly detailed case studies, the authors paint vivid portraits of B2B organizations wrestling with front-burner issues such as channel complexity, customer valuation, account...
Ranking at Amazon 1367138
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John Wiley & Sons
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November 2001 - Paperback
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B2B
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Our price: n/a (list: $23.46)
Used from: $16.25
Information updated on 02/28/2010
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By Kasanoff, Bruce
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Amazon's customers rating
We now have at our fingertips access to immense amounts of personal data-from purchasing habits to medical records. Everything we do and everywhere we go leaves a trail; the difference now is that...
Ranking at Amazon 903835
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Perseus Publishing
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November 2001 - Hardcover
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e-Business
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Our price: $19.76 (list: $26)
Used from: $0.29
Information updated on 12/08/2009
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17 books found. Jump to: 1 | 2 | | | |
