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Martha Rogers

Martha Rogers's website (official or not) http://1to1.com/Building/CustomerRelationships/entry.jsp?REQUESTED_URL=/siteSppt/biographyDetail.jsp&OID=9494
subjects Martha Rogers writes about Customer Relationship, Leadership, B2B
Martha Rogers's profile Business 2.0 magazine named Martha Rogers, Ph.D. one of the nineteen most important business gurus of the past century. The World Technology Network named her as an innovator most likely to create visionary ripple effects. Recognized for the past decade as one of the worlds leading experts on customer-based business strategies and growing customer value, Dr. Rogers is an acclaimed author, a world class-class speaker, and a founding partner of Peppers and Rogers Group, the worlds leading customer-focused management consulting firm, based in Norwalk, CT, and boasting an impressive list of Fortune 500 clients. Gartner Group has positioned Peppers and Rogers Group as the only CRM-services firm that can help clients with both vision and implementation of their customer strategy.

Marthas experience, expertise, and ability to think out of the box makes her equally popular with media interviewers, speaking event planners, and Fortune 1000 executives seeking to learn how to compete in the Information Age, how to get a payoff from their CRM software and technology, how to build the value of their customer base, and how to cascade the changes needed in an organization to realize ROC the return on the investment companies make in their customers.

With Don Peppers, Dr. Rogers has co-authored five best-selling books on these subjects: The first, The One to One Future (Currency/Doubleday 1993), celebrating its 10th year in print, was named by Inc. magazines editor, George Gendron, as one of the two or three most important business books ever written and is widely acknowledged as the bible of the customer strategy revolution. The second, Enterprise One to One, received a top 5-star rating from the Wall Street Journal. All five have been international best sellers, including the latest book, One to One B2B, which made the NY Times Business Best Seller list within a month of its publication. The books have sold over a million copies and appear in a total of 14 languages.

As an Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Rogers is helping to spearhead the CRM coursework at the MBA level. She is also the co-director of the Teradata Center for Customer Relationship Management at Duke. She is widely published in academic and trade journals, including Journal of Advertising Research, Journal of Public Policy and Marketing, Harvard Business Review, Journal of Applied Psychology. She has been named International Sales and Marketing Executives Educator of the Year. And with Don Peppers, she has been named Direct Marketer of the Year by DM Days New York. She also serves on the Advisory Board of the Kelley School of Business at Indiana University.

Dr. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers and Rogers Group, she has led several large subscription-based research studies focusing on particular aspects of CRM.


17 books found. Jump to: 1 | 2
 
Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism
Buy Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism from Amazon  By Peppers, Don Amazon's customers rating

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and

Ranking at Amazon 2489347
 Wiley
 February 2008 - Hardcover
 Leadership
Our price: $9.69 (list: $36.95)
Used from: $0.15
Information updated on 06/26/2017
Buy Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism from Amazon
 
Return on Customer: Creating Maximum Value From Your Scarcest Resource
Buy Return on Customer: Creating Maximum Value From Your Scarcest Resource from Amazon  By Peppers, Don Amazon's customers rating

Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic...

Ranking at Amazon 1440459
 Currency
 June 2005 - Hardcover
 Customer Relationship
Our price: n/a (list: $24.95)
Used from: $0.25
Information updated on 06/26/2017
Buy Return on Customer: Creating Maximum Value From Your Scarcest Resource from Amazon
 
Managing Customer Relationships : A Strategic Framework
Buy Managing Customer Relationships : A Strategic Framework from Amazon  By Peppers, Don Amazon's customers rating

In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT...

Ranking at Amazon 857490
 John Wiley & Sons
 April 2004 - Hardcover
 Customer Relationship
Our price: n/a (list: $94.95)
Used from: $2.3
Information updated on 06/26/2017
Buy Managing Customer Relationships : A Strategic Framework from Amazon
 
Making It Personal: How to Profit from Personalization without Invading Privacy
Buy Making It Personal: How to Profit from Personalization without Invading Privacy from Amazon  By Peppers, Don Amazon's customers rating

At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social...

Ranking at Amazon 4418965
 Perseus Publishing
 November 2002 - Paperback
 Customer Relationship
Our price: $5.89 (list: $16.5)
Used from: $3.99
Information updated on 06/26/2017
Buy Making It Personal: How to Profit from Personalization without Invading Privacy from Amazon
 
CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
Buy CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time from Amazon  By Peppers, Don Amazon's customers rating

Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your...

Ranking at Amazon 6537425
 McGraw Hill
 May 2002 - Hardcover
 Customer Relationship
Our price: $4 (list: $29.99)
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Buy CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time from Amazon
 
loyalty.com : Customer Relationship Management in the New Era of Internet Marketing
Buy loyalty.com : Customer Relationship Management in the New Era of Internet Marketing from Amazon  By Rogers, Martha Amazon's customers rating

"If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write."­­Los Angeles Times Packed with case studies and...

Ranking at Amazon 7708862
 McGraw Hill
 January 2002 - Paperback
 Customer Relationship
Our price: n/a (list: $16.95)
Used from: $2.93
Information updated on 06/27/2017
Buy loyalty.com : Customer Relationship Management in the New Era of Internet Marketing from Amazon
 
The One to One Manager: Real-World Lessons in Customer Relationship Management
Buy The One to One Manager: Real-World Lessons in Customer Relationship Management from Amazon  By Peppers, Don Amazon's customers rating

In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts...

Ranking at Amazon 3901595
 Doubleday
 January 2002 - Paperback
 Customer Relationship
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Buy The One to One Manager: Real-World Lessons in Customer Relationship Management from Amazon
 
Plain Talk About Leadership
Buy Plain Talk About Leadership from Amazon  By Rogers, Martha Amazon's customers rating

This is not an academic approach to leadership. It's about leadership in the real world, written by a hands-on leader who had great success transforming a company into an industry leader. This book...

Ranking at Amazon 3170975
 Franklin University Press
 December 2001 - Hardcover
 Leadership
Our price: $11.99 (list: $26.95)
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Buy Plain Talk About Leadership from Amazon
 
One to One, B2B
Buy One to One, B2B from Amazon  By Peppers, Don Amazon's customers rating

In a series of richly detailed case studies, the authors paint vivid portraits of B2B organizations wrestling with front--burner issues such as channel complexity, customer valuation, account...

Ranking at Amazon 14085560
 John Wiley & Sons
 November 2001 - Paperback
 B2B
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Making It Personal: How to Profit from Personalization without Invading Privacy
Buy Making It Personal: How to Profit from Personalization without Invading Privacy from Amazon  By Kasanoff, Bruce Amazon's customers rating

As technology has come to permeate every aspect of organizational life today, our ability to gain access to data in real time has grown exponentially, as have our abilities to share information,...

Ranking at Amazon 11394004
 Perseus Publishing
 November 2001 - Hardcover
 e-Business
Our price: $9.57 (list: $26)
Used from: $6.5
Information updated on 06/26/2017
Buy Making It Personal: How to Profit from Personalization without Invading Privacy from Amazon

17 books found. Jump to: 1 | 2
 
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