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Martha Rogers
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http://1to1.com/Building/CustomerRelationships/entry.jsp?REQUESTED_URL=/siteSppt/biographyDetail.jsp&OID=9494
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Customer Relationship, Leadership, B2B
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Business 2.0 magazine named Martha Rogers, Ph.D. one of the nineteen most important business gurus of the past century. The World Technology Network named her as “an innovator most likely to create visionary ripple effects.” Recognized for the past decade as one of the world’s leading experts on customer-based business strategies and growing customer value, Dr. Rogers is an acclaimed author, a world class-class speaker, and a founding partner of Peppers and Rogers Group, the world’s leading customer-focused management consulting firm, based in Norwalk, CT, and boasting an impressive list of Fortune 500 clients. Gartner Group has positioned Peppers and Rogers Group as the only CRM-services firm that can help clients with both “vision” and “implementation” of their customer strategy.
Martha’s experience, expertise, and ability to think out of the box makes her equally popular with media interviewers, speaking event planners, and Fortune 1000 executives seeking to learn how to compete in the Information Age, how to get a payoff from their CRM software and technology, how to build the value of their customer base, and how to cascade the changes needed in an organization to realize ROC – the return on the investment companies make in their customers.
With Don Peppers, Dr. Rogers has co-authored five best-selling books on these subjects: The first, The One to One Future (Currency/Doubleday 1993), celebrating its 10th year in print, was named by Inc. magazine’s editor, George Gendron, as “one of the two or three most important business books ever written” and is widely acknowledged as the bible of the customer strategy revolution. The second, Enterprise One to One, received a top 5-star rating from the Wall Street Journal. All five have been international best sellers, including the latest book, One to One B2B, which made the NY Times Business Best Seller list within a month of its publication. The books have sold over a million copies and appear in a total of 14 languages.
As an Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Rogers is helping to spearhead the CRM coursework at the MBA level. She is also the co-director of the Teradata Center for Customer Relationship Management at Duke. She is widely published in academic and trade journals, including Journal of Advertising Research, Journal of Public Policy and Marketing, Harvard Business Review, Journal of Applied Psychology. She has been named International Sales and Marketing Executives Educator of the Year. And with Don Peppers, she has been named Direct Marketer of the Year by DM Days New York. She also serves on the Advisory Board of the Kelley School of Business at Indiana University.
Dr. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers and Rogers Group, she has led several large subscription-based research studies focusing on particular aspects of CRM. |
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17 books found. Jump to: 1 | 2 |
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By Peppers, Don
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Amazon's customers rating 
Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your...
Ranking at Amazon 0
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McGraw Hill
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December - Hardcover
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 10/09/2008
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By Peppers, Don
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Amazon's customers rating
The competition for customers today is fiercer than ever. With products and services only a mouse click away, customers have more choice than ever before, and the rules that govern customer loyalty...
Ranking at Amazon 0
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Bantam Books
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December - Paperback
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 10/01/2008
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By Rogers, Martha
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Amazon's customers rating
A few years ago, everybody with a product to sell got a dose of the same religion. In marketing circles, it's called customer relationship management, or CRM. In your house, it's probably called "How...
Ranking at Amazon 0
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McGraw Hill
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December - Paperback
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Customer Relationship
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Information updated on 10/06/2008
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By Peppers, Don
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Amazon's customers rating
The technological wave is making products smarter and changing what consumers buy, how they buy, and where their loyalty goes. Enterprise One to One can help your business stay in front of the...
Ranking at Amazon 0
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Doubleday
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December - Paperback
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Customer Relationship
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Information updated on 10/03/2008
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By Peppers, Don
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Amazon's customers rating
Imagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque would be transparent, everything sturdy...
Ranking at Amazon 0
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Doubleday
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December - Hardcover
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Customer Relationship
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Information updated on 10/07/2008
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By Peppers, Don
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Amazon's customers rating
With the state of technology and the world being what they are, it's increasingly apparent that today's fledgling effort to capture and use personal data is merely an embryonic practice about to...
Ranking at Amazon 0
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Perseus Publishing
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December - Paperback
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Customer Relationship
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Information updated on 10/05/2008
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By Peppers, Don
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Amazon's customers rating
In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Customer Relationship
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Information updated on 10/06/2008
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By Peppers, Don
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Amazon's customers rating
What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an...
Ranking at Amazon 0
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Currency
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December - Paperback
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 10/04/2008
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17 books found. Jump to: 1 | 2 | | | |
