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Theodore Levitt
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http://www.hamiltonco.com/facultybios/levitt.html
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Marketing, General Management
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Theodore (Ted) Levitt is the Edward W. Carter Professor of Business Administration Emeritus at the Harvard Business School and former editor of the Harvard Business Review. One of the most widely read and respected authorities in management and marketing today, Professor Levitt is the author of The Marketing Imagination, the acclaimed best-seller now in eleven languages. He is also author of numerous articles on economic, political, management, and marketing subjects. A four-time winner of the McKinsey Awards competitions for best annual article in the Harvard Business Review; winner of Academy of Management Award for the outstanding business books of 1962 for Innovation in Marketing; winner of John Hancock Award for Excellence in Business Journalism in 1969; recipient of the Charles Coolidge Parlin Award as "Marketing Man of the Year," 1970; recipient of the George Gallup Award for Marketing Excellence, 1976; recipient of the 1978 Paul D. Converse Award of the American Marketing Association for major contributions to marketing; recipient of the 1989 William M. McFeely Award of the International Management Council for major contributions to management. |
- Theodore Levitt Dead at 81
@ BusinessWeek (06/29/2006)
The respected author and Harvard Business Review editor is credited with elevating the role of marketing in business
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3 books found |
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By Levitt, Theodore
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Amazon's customers rating 
In twenty-seven innovative briefings, the author discusses management theory and practice and emphasizes the importance of such skills as listening and learning
Ranking at Amazon 2559331
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Free Press
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December 1990 - Hardcover
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General Management
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Our price: $19.4 (list: $22.95)
Used from: $1.74
Information updated on 03/19/2020
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By Levitt, Theodore
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Amazon's customers rating
Ranking at Amazon 1406359
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McGraw Hill
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December 1974 - Hardcover
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Marketing
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Our price: n/a (list: $1043.28)
Used from: $31
Information updated on 03/14/2020
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By Levitt, Theodore
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Amazon's customers rating
Ranking at Amazon 3690232
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McGraw Hill
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June 1962 - Hardcover
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Marketing
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Our price: n/a (list: $91.47)
Used from: $2.04
Information updated on 03/19/2020
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3 books found | | | |
