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Theodore Levitt

Theodore Levitt's website (official or not) http://www.hamiltonco.com/facultybios/levitt.html
subjects Theodore Levitt writes about Marketing, General Management
Theodore Levitt's profile Theodore (Ted) Levitt is the Edward W. Carter Professor of Business Administration Emeritus at the Harvard Business School and former editor of the Harvard Business Review. One of the most widely read and respected authorities in management and marketing today, Professor Levitt is the author of The Marketing Imagination, the acclaimed best-seller now in eleven languages. He is also author of numerous articles on economic, political, management, and marketing subjects. A four-time winner of the McKinsey Awards competitions for best annual article in the Harvard Business Review; winner of Academy of Management Award for the outstanding business books of 1962 for Innovation in Marketing; winner of John Hancock Award for Excellence in Business Journalism in 1969; recipient of the Charles Coolidge Parlin Award as "Marketing Man of the Year," 1970; recipient of the George Gallup Award for Marketing Excellence, 1976; recipient of the 1978 Paul D. Converse Award of the American Marketing Association for major contributions to marketing; recipient of the 1989 William M. McFeely Award of the International Management Council for major contributions to management.

  • Theodore Levitt Dead at 81 @ BusinessWeek (06/29/2006)
    The respected author and Harvard Business Review editor is credited with elevating the role of marketing in business


3 books found
 
Thinking About Management
Buy Thinking About Management from Amazon  By Levitt, Theodore Amazon's customers rating

In twenty-seven innovative briefings, the author discusses management theory and practice and emphasizes the importance of such skills as listening and learning

Ranking at Amazon 2573825
 Free Press
 December 1990 - Hardcover
 General Management
Our price: $14.95 (list: $22.95)
Used from: $1.53
Information updated on 12/02/2017
Buy Thinking About Management from Amazon
 
Marketing for Business Growth
Buy Marketing for Business Growth from Amazon  By Levitt, Theodore Amazon's customers rating



Ranking at Amazon 1367908
 McGraw Hill
 August 1974 - Hardcover
 Marketing
Our price: n/a (list: $288.01)
Used from: $45
Information updated on 12/03/2017
Buy Marketing for Business Growth from Amazon
 
Innovation in Marketing: New Perspectives for Profit and Growth
Buy Innovation in Marketing: New Perspectives for Profit and Growth from Amazon  By Levitt, Theodore Amazon's customers rating



Ranking at Amazon 2082090
 McGraw Hill
 June 1962 - Hardcover
 Marketing
Our price: n/a (list: $73.13)
Used from: $4.19
Information updated on 12/02/2017
Buy Innovation in Marketing: New Perspectives for Profit and Growth from Amazon

3 books found
 
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