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Recommended business and management reading, from top sources
- The Business Owner's Bookshelf
- Excellent reading from a terrible year
- Strategy+Business Best Business Books 2008
- BusinessWeek Best-Seller List - Hardcover, November 26. 2008
- The best business books of 2007 @ Miami Herald


News and reviews about business books, authors and publishers
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- The I-Word
- The Influence of the Net Generation
- New Business in the Network of Everything


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Alex Frankel

subjects Alex Frankel writes about Brands & Brand Management
Alex Frankel's profile Profile not yet available


1 book found
 
Wordcraft : The Art of Turning Little Words into Big Business
Buy Wordcraft : The Art of Turning Little Words into Big Business from Amazon  By Frankel, Alex Amazon's customers rating

"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one...

Ranking at Amazon 2984246
 Crown Business
 April 2004 - Hardcover
 Brands & Brand Management
Our price: $9.75 (list: $24)
Used from: $1.49
Information updated on 02/27/2020
Buy Wordcraft : The Art of Turning Little Words into Big Business from Amazon

1 book found
 
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