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Vijay Mahajan
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http://www.mccombs.utexas.edu/faculty/vijay.mahajan/
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Marketing, Trends and Future, On-line marketing
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The John P. Harbin Centennial Chair in Business in the McCombs School of Business, The University of Texas at Austin. He received his BTech at the Indian Institute of Technology at Kanpur and his M. S. in Chemical Engineering and Ph.D. in Management from The University of Texas at Austin.
Over the course of his career, Professor Mahajan has researched and written extensively on product diffusion, marketing strategy, and marketing research methodologies. His work appears in such top-tier academic journals as the Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, and Harvard Business Review. He was the Editor of the Journal of Marketing Research, the leading research journal of the American Marketing Association (AMA), from 1995-1997. He also served as the Associate Dean of Research, Graduate School of Business, at The University of Texas at Austin from 1991-1994. He has given presentations at more than 80 universities and research institutions worldwide. He has consulted for both government and industry, and offered executive development programs in the United States, Asia, Europe, and South America.
He has been the recipient of the best research paper award from the Journal of Retailing (1982, 1985), the Journal of Marketing (Maynard Award, 1990), and the International Journal of Research in Marketing (Prentice Hall Award, 1995). The Graduate School of Business at The University of Texas at Austin recognized him twice with the CBA Foundation Award: in 1991 for Outstanding Research Contributions for his longtime contributions to the marketing discipline, and in 1996 for Research Excellence during the academic year.
Professor Mahajan received the American Marketing Association Charles Coolidge Parlin Marketing Research Award (1997), the oldest and most eminent award in the field, for distinguished academics and practitioners who have demonstrated leadership and sustained impact on the evolving profession of marketing. He received the AMA Marketing Research Special Interest Group Gilbert Churchill Award in 1999, recognizing lifetime achievement in marketing research. In recognition of his achievements, the AMA instituted in 2000, the Vijay Mahajan Award for Career Contributions to Marketing Strategy to be presented annually to an educator for sustained contributions to marketing strategy literature. His doctoral students, co-authors, and colleagues have endowed this award. |
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4 books found |
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By Mahajan, Vijay
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Amazon's customers rating 
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are...
Ranking at Amazon 2621587
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Wharton School Publishing
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September 2005 - Hardcover
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Trends and Future
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Our price: $25 (list: $30.99)
Used from: $1.9
Information updated on 03/16/2020
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By Wind, Jerry
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Amazon's customers rating
Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your...
Ranking at Amazon 4781271
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Financial Times Prentice Hall
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November 2001 - Hardcover
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Marketing
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Our price: $10.41 (list: $29)
Used from: $3.75
Information updated on 03/17/2020
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By Wind, Jerry
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Amazon's customers rating
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for...
Ranking at Amazon 5314934
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Wiley
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February 2001 - Paperback
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On-line marketing
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Our price: $50 (list: $50)
Used from: $4
Information updated on 03/14/2020
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4 books found | | | |
