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Alex Wipperfurth

Alex Wipperfurth's website (official or not) http://www.penguinputnam.com/nf/Author/AuthorPage/0,,0_1000065007,00.html
subjects Alex Wipperfurth writes about Brands & Brand Management
Alex Wipperfurth's profile Called “a marketing subversive... The guy who will make your brands cool” by Adweek, is a partner at marketing boutique Plan B in San Francisco. He helps brands like Pabst Blue Ribbon, Napster, and Dr. Martens appear like serendipitous accidents.


1 book found
 
Brand Hijack : Marketing Without Marketing
Buy Brand Hijack : Marketing Without Marketing from Amazon  By Wipperfurth, Alex Amazon's customers rating

A book about “marketing without marketing” doesn't need any hype. Instead, here's an excerpt from chapter one:

Welcome to marketing without marketing: the emergence of the hijacked brand.

Ranking at Amazon 0

 Portfolio
 December - Hardcover
 Brands & Brand Management
Our price: n/a (list: n/a)
Used from: n/a
Information updated on 10/09/2008 		Buy Brand Hijack : Marketing Without Marketing from Amazon

1 book found
 
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