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David Taylor

subjects David Taylor writes about Brands & Brand Management
David Taylor's profile Profile not yet available


1 book found
 
Brand Stretch : Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
Buy Brand Stretch : Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout from Amazon  By Taylor, David Amazon's customers rating

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of...

Ranking at Amazon 2780424
 John Wiley & Sons
 March 2004 - Hardcover
 Brands & Brand Management
Our price: $24.86 (list: $65)
Used from: $6.45
Information updated on 03/19/2020
Buy Brand Stretch : Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout from Amazon

1 book found
 
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