He Brought Good Ads to Life @ Fortune Magazine (10/03/2005) Phil Dusenberry is the former chairman of BBDO North America and the most renowned big-agency creative out there. In his new memoir, Then We Set His Hair on Fire, he explains how he turned his big insights into profits.
When author Phil Dusenberry began his career at the giant ad agency BBDO in 1962, advertising--and really all of marketing--was a very different industry. Products were simpler, customer segmentation...
“We Bring Good Things to Life” “It's Not TV, It's HBO” “Visa: It's Everywhere You Want to Be” These aren't just advertising slogans; they're game-changing...
