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Alice Tybout

subjects Alice Tybout writes about Brands & Brand Management
Alice Tybout's profile Profile not yet available


1 book found
 
Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management
Buy Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management from Amazon  By Tybout, Alice Amazon's customers rating

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a...

Ranking at Amazon 115881
 Wiley
 September 2005 - Hardcover
 Brands & Brand Management
Our price: $19.03 (list: $35)
Used from: $1.8
Information updated on 01/21/2018
Buy Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management from Amazon

1 book found
 
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