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Fast Company's Best Business Books of 2004
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11 books found |
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By Prahalad, C.K.
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Amazon's customers rating 
The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense...
Ranking at Amazon 0
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Wharton School Publishing
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December - Hardcover
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Poverty
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Our price: n/a (list: n/a)
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Information updated on 09/01/2008
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By Mintzberg, Henry
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Amazon's customers rating
The trouble with "management" education, says author Henry Mintzberg, is that it is business education, and leaves a distorted impression of management. In Managers Not MBAs, he offers a new...
Ranking at Amazon 0
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Berrett-Koehler Pub
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December - Hardcover
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Masters of Business Administration - MBA
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Our price: n/a (list: n/a)
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Information updated on 09/02/2008
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By Chernow, Ron
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Amazon's customers rating
Building on biographies by Richard Brookhiser and Willard Sterne Randall, Ron Chernow's Alexander Hamilton provides what may be the most comprehensive modern examination of the...
Ranking at Amazon 0
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Penguin Books
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December - Hardcover
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Management Gurus
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Our price: n/a (list: n/a)
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Information updated on 08/28/2008
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By Yamashita, Keith
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Amazon's customers rating
Getting stuck is an integral part of business because the most ambitious and rewarding work is often the hardest to undertake. The challenge is knowing how to get unstuck. In this dynamic and...
Ranking at Amazon 0
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Portfolio
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December - Hardcover
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Management Skills
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Our price: n/a (list: n/a)
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Information updated on 09/01/2008
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By Surowiecki, James
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Amazon's customers rating
“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. Mencken H. L. Mencken was...
Ranking at Amazon 0
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Doubleday
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December - Hardcover
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Decision Making
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Our price: n/a (list: n/a)
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Information updated on 09/01/2008
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By Underhill, Paco
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Amazon's customers rating
Paco Underhill has a genius for retail. As a follow-up to the bestseller Why We Buy, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons,...
Ranking at Amazon 0
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Simon & Schuster
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December - Hardcover
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Consumer Behavior
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Information updated on 09/01/2008
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By Godin, Seth
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Amazon's customers rating
According to marketing maven and Purple Cow author Seth Godin, the "Television Industrial Complex"--and its nasty habit of interrupting people with advertisements for things they don't want--is
Ranking at Amazon 0
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Portfolio
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December - Hardcover
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 08/26/2008
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By Danziger, Pamela
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Amazon's customers rating
Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure? Education?...
Ranking at Amazon 0
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Dearborn Trade, a Kaplan Professional Company
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December - Paperback
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Consumer Behavior
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Our price: n/a (list: n/a)
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Information updated on 09/03/2008
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11 books found |
<< Back to Best-seller lists
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