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The 30 Book MBA in Entrepreneurship

March 03, 2005
http://www.overmatter.com/2005/03/the_30_book_mba.html
As inspired by Seth's Blog: Part of the 30?, a modest suggestion of 30 books to get you pointed in the right direction for an MBA in Entrepreneurship by OverMatter.com. The list includes 3 non-management books which are not included here: Illusions (Richard Bach), John Boyd: The Fighter Pilot Who Changed the Art of War (Robert Coram) and Warfighting: The United States Marine Corps (U.S. Marine Corps Staff).

Please note: some books may be missing from this list, as they may not be available.Our list may include different editions than originally listed


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27 books found. Jump to: 1 | 2
 
Good to Great: Why Some Companies Make the Leap... and Others Don't
Buy Good to Great: Why Some Companies Make the Leap... and Others Don't from Amazon  By Collins, James Amazon's customers rating

Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is...

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 HarperCollins
 December - Hardcover
 Leadership
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Selling the Dream
Buy Selling the Dream from Amazon  By Kawasaki, Guy Amazon's customers rating

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called...

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 HarperCollins
 December - Paperback
 Sales
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The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything
Buy The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything from Amazon  By Kawasaki, Guy Amazon's customers rating

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues...

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 Portfolio
 December - Hardcover
 Entrepreneurship
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The Monk and the Riddle: The Art of Creating a Life While Making a Living
Buy The Monk and the Riddle: The Art of Creating a Life While Making a Living from Amazon  By Komisar, Randy Amazon's customers rating

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 Harvard Business School Press
 December - Paperback
 Work Life Balance
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Moneyball: The Art of Winning an Unfair Game
Buy Moneyball: The Art of Winning an Unfair Game from Amazon  By Lewis, Michael Amazon's customers rating

Billy Beane, general manager of MLB's Oakland A's and protagonist of Michael Lewis's Moneyball, had a problem: how to win in the Major Leagues with a budget that's smaller than that of nearly...

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 W. W. Norton & Company
 December - Hardcover
 Miscellaneous
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Thought Contagion: How Belief Spreads Through Society
Buy Thought Contagion: How Belief Spreads Through Society from Amazon  By Lynch, Aaron Amazon's customers rating

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 Basic Books
 December - Hardcover
 Consumer Behavior
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Crossing the Chasm
Buy Crossing the Chasm from Amazon  By Moore, Geoffrey A. Amazon's customers rating

Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a

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 HarperCollins
 December - Paperback
 High Technology Industry
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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
Buy Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge from Amazon  By Moore, Geoffrey A. Amazon's customers rating

This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door...

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 HarperCollins
 December - Paperback
 High Technology Industry
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Bottom-Up Marketing
Buy Bottom-Up Marketing from Amazon  By Ries, Al Amazon's customers rating

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 Plume
 December - Paperback
 Marketing
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Marketing Warfare
Buy Marketing Warfare from Amazon  By Ries, Al Amazon's customers rating

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek "Revolutionary! Surprising!"­­Business Week "Chock-a-block with...

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 McGraw Hill
 December - Paperback
 Marketing
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Positioning: The Battle for Your Mind
Buy Positioning: The Battle for Your Mind from Amazon  By Ries, Al Amazon's customers rating

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society....

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 McGraw Hill
 December - Paperback
 Marketing
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EBoys: The True Story of the Six Tall Men Who Backed EBay, Webvan, and Other Billion-dollar Start-ups
Buy EBoys: The True Story of the Six Tall Men Who Backed EBay, Webvan, and Other Billion-dollar Start-ups from Amazon  By Stross, Randall Amazon's customers rating

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 Texere
 December - Paperback
 Venture Capital & Private Equity
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Economics in One Lesson: 50th Anniversary Edition
Buy Economics in One Lesson: 50th Anniversary Edition from Amazon  By Hazlitt, Henry Amazon's customers rating

This book has been the springboard from which millions have come to understand the basic truths about economics--and the economic fallacies responsible for inflation, unemployment, high taxes, and...

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 Fox & Wilkes
 December - Paperback
 Economics
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Hackers and Painters: Big Ideas from the Computer Age
Buy Hackers and Painters: Big Ideas from the Computer Age from Amazon  By Graham, Paul Amazon's customers rating

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 O'Reilly & Associates
 December - Hardcover
 Information Technology & Telecom Industries
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Unleashing the Ideavirus
Buy Unleashing the Ideavirus from Amazon  By Gladwell, Malcolm Amazon's customers rating

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 Hyperion
 December - Paperback
 e-Business
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The Gifted Boss : How to Find, Create and Keep Great Employees
Buy The Gifted Boss : How to Find, Create and Keep Great Employees from Amazon  By Dauten, Dale Amazon's customers rating

Piles of books come out every year on how to be a better boss, but few go beyond platitudes to provide vivid, real-life pictures of excellent bosses in action. Not so with The Gifted Boss, in...

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 William Morrow
 December - Hardcover
 Recruiting & Hiring
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Secrets of Power Negotiating
Buy Secrets of Power Negotiating from Amazon  By Dawson, Roger Amazon's customers rating

Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice: from beginning steps to critical final moves, how to recognize unethical tactics, key...

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 Career Press
 December - Paperback
 Negotiation & Persuasion
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The Effective Executive Revised
Buy The Effective Executive Revised from Amazon  By Drucker, Peter Amazon's customers rating

The measure of the executive, Peter Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is...

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 HarperCollins
 December - Paperback
 Effectiveness
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The Essential Drucker : The Best of Sixty Years of Peter Drucker's Essential Writings on Management
Buy The Essential Drucker : The Best of Sixty Years of Peter Drucker's Essential Writings on Management from Amazon  By Drucker, Peter Amazon's customers rating

Ever since his first book was published some six decades ago, Peter Drucker has been essential to everyone serious about the "management of an enterprise (and) the self-management of the individual,...

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 HarperCollins
 December - Paperback
 General Management
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High Stakes, No Prisoners : A Winner's Tale of Greed and Glory in the Internet Wars
Buy High Stakes, No Prisoners : A Winner's Tale of Greed and Glory in the Internet Wars from Amazon  By Ferguson, Charles H. Amazon's customers rating

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 Crown Business
 December - Hardcover
 Internet
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27 books found. Jump to: 1 | 2


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