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Seth Godin's suggested reading
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June 06, 2005
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http://www.managementonly.com/books.php/15502
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Books worth reading, suggested by Seth Godin in "All Marketers are liars"
Please note: some books may be missing from this list, as they may not be available.Our list may include different editions than originally listed |
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12 books found |
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By McKenna, Regis
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Amazon's customers rating 
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively...
Ranking at Amazon 79249
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HarperCollins
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July 1999 - Paperback
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Sales
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Our price: n/a (list: $17)
Used from: $0.07
Information updated on 03/17/2010
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By Huba, Jackie
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Amazon's customers rating 
Harness the power of customer evangelism to increase loyalty, sales, and profitability of your organization. When customers are thrilled about their experience with your product or service, they can
Ranking at Amazon 498362
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Dearborn Trade Publishing
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November 2002 - Hardcover
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Customer Relationship
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Our price: $16.5 (list: $25)
Used from: $0.58
Information updated on 03/18/2010
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By Ziglar, Zig
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Amazon's customers rating
Zig Ziglar focuses on the art of persuasion in sale, and provides tips from successful salespeople.
Ranking at Amazon 13778
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Berkley Pub Group
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September 1985 - Paperback
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Sales
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Our price: $10.88 (list: $16)
Used from: $1.51
Information updated on 03/20/2010
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By Underhill, Paco
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Amazon's customers rating 
Shopping: there's a lot more to it if you know how to look. We speed up when we walk past a bank (nothing to look at, of course), so if you don't want your customers to shoot straight past you, don't
Ranking at Amazon 764349
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Texere
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June 2001 - Paperback
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Consumer Behavior
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Our price: n/a (list: $15.95)
Used from: $5
Information updated on 03/07/2010
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By Ziegler, Mel
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Amazon's customers rating 
Through a 20-month exchange of faxes, this book chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start-up company....
Ranking at Amazon 58283
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Currency
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September 1994 - Paperback
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Entrepreneurship
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Our price: n/a (list: $15)
Used from: $3.33
Information updated on 03/03/2010
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By Kawasaki, Guy
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Amazon's customers rating
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism...
Ranking at Amazon 34167
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HarperCollins
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August 1992 - Paperback
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Sales
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Our price: $10.2 (list: $15)
Used from: $0.01
Information updated on 03/18/2010
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By Gladwell, Malcolm
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Amazon's customers rating
How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The...
Ranking at Amazon 2894
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Little Brown & Co (Pap)
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January 2005 - Hardcover
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Management Skills
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Our price: $17.13 (list: $25.95)
Used from: $1.63
Information updated on 03/19/2010
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By Peters, Tom
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Amazon's customers rating
dozen years ago, Peters and coauthor Robert Waterman woke up corporate America with In Search of Excellence. Once more the "unconventional" Peters stimulates corporate thought processes. Along with...
Ranking at Amazon 77279
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Vintage Books
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January 1994 - Paperback
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Management Skills
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Our price: $11.48 (list: $15.95)
Used from: $0.01
Information updated on 03/02/2010
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By Ries, Al
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Amazon's customers rating
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society....
Ranking at Amazon 14658
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McGraw Hill
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December 2000 - Paperback
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Marketing
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Our price: $11.53 (list: $16.95)
Used from: $4.6
Information updated on 03/19/2010
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By Law, Andy
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Amazon's customers rating
"This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies follow his lead." – Jay Chiat, Founder,
Ranking at Amazon 644305
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John Wiley & Sons
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July 1999 - Hardcover
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Miscellaneous
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Our price: $30.27 (list: $39.95)
Used from: $4.46
Information updated on 03/03/2010
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12 books found |
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