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Seth Godin's suggested reading
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June 06, 2005
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http://www.managementonly.com/books.php/15502
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Books worth reading, suggested by Seth Godin in "All Marketers are liars"
Please note: some books may be missing from this list, as they may not be available.Our list may include different editions than originally listed |
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12 books found |
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By McKenna, Regis
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Amazon's customers rating 
Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a
Ranking at Amazon 0
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HarperCollins
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December - Paperback
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Sales
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Our price: n/a (list: n/a)
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Information updated on 10/08/2008
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By Huba, Jackie
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Amazon's customers rating
For the first time in paperback, a revised edition of the book that launched the term “customer evangelism” and inspired the creation of an industry. Updated with new statistics and...
Ranking at Amazon 0
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Dearborn Trade Publishing
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December - Hardcover
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 10/06/2008
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By Ziglar, Zig
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Amazon's customers rating
n/a
Ranking at Amazon 0
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Berkley Pub Group
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December - Paperback
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Sales
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Information updated on 10/11/2008
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By Underhill, Paco
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Amazon's customers rating
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the...
Ranking at Amazon 0
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Texere
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December - Paperback
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Consumer Behavior
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Information updated on 10/09/2008
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By Ziegler, Mel
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Amazon's customers rating
n/a
Ranking at Amazon 0
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Currency
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December - Paperback
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Entrepreneurship
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Information updated on 10/09/2008
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By Gladwell, Malcolm
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Amazon's customers rating
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and...
Ranking at Amazon 0
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Little Brown & Co (Pap)
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December - Hardcover
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Management Skills
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Our price: n/a (list: n/a)
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Information updated on 10/04/2008
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By Peters, Tom
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Amazon's customers rating
Once more the "unconventional" Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well...
Ranking at Amazon 0
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Vintage Books
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December - Paperback
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Management Skills
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Our price: n/a (list: n/a)
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Information updated on 10/07/2008
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By Ries, Al
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Amazon's customers rating
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society....
Ranking at Amazon 0
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McGraw Hill
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December - Paperback
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Marketing
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Information updated on 10/11/2008
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By Law, Andy
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Amazon's customers rating
"This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies follow his lead." - Jay Chiat, Founder,...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Miscellaneous
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Our price: n/a (list: n/a)
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Information updated on 10/06/2008
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12 books found |
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