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Get Your Motor Running

September 09, 2005
http://www.cmomagazine.com/read/090105/best_books.html
CMO magazine reviewed four of the more intriguing business and marketing books published this year, for those serious about innovation


Please note: some books may be missing from this list, as they may not be available.Our list may include different editions than originally listed


<< Back to Best-seller lists


4 books found
 
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Buy Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant from Amazon  By Chan Kim, W Amazon's customers rating

Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have...

Ranking at Amazon 0
 Harvard Business School Press
 December - Hardcover
 Competition
Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/01/2008
Buy Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant from Amazon
 
Freakonomics : A Rogue Economist Explores the Hidden Side of Everything
Buy Freakonomics : A Rogue Economist Explores the Hidden Side of Everything from Amazon  By Levitt, Steven D. Amazon's customers rating

Economics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or...

Ranking at Amazon 0
 William Morrow
 December - Hardcover
 Economics
Our price: n/a (list: n/a)
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Information updated on 09/01/2008
Buy Freakonomics : A Rogue Economist Explores the Hidden Side of Everything from Amazon
 
Brand Hijack : Marketing Without Marketing
Buy Brand Hijack : Marketing Without Marketing from Amazon  By Wipperfurth, Alex Amazon's customers rating

A book about “marketing without marketing” doesn't need any hype. Instead, here's an excerpt from chapter one:

Welcome to marketing without marketing: the emergence of the hijacked brand.

Ranking at Amazon 0

 Portfolio
 December - Hardcover
 Brands & Brand Management
Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/01/2008
Buy Brand Hijack : Marketing Without Marketing from Amazon
 
A Whole New Mind
Buy A Whole New Mind from Amazon  By Pink, Daniel H. Amazon's customers rating

Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of...

Ranking at Amazon 0
 Riverhead Books
 December - Hardcover
 Work From Home
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Information updated on 09/02/2008
Buy A Whole New Mind from Amazon

4 books found


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