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Get Your Motor Running
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September 09, 2005
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http://www.cmomagazine.com/read/090105/best_books.html
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CMO magazine reviewed four of the more intriguing business and marketing books published this year, for those serious about innovation
Please note: some books may be missing from this list, as they may not be available.Our list may include different editions than originally listed |
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<< Back to Best-seller lists
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4 books found |
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By Chan Kim, W
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Amazon's customers rating 
Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained,...
Ranking at Amazon 948
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Harvard Business School Press
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February 2005 - Hardcover
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Competition
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Our price: $15.68 (list: $29.95)
Used from: $10.87
Information updated on 03/12/2010
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By Levitt, Steven D.
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Amazon's customers rating
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What...
Ranking at Amazon 8353
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William Morrow
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May 2005 - Hardcover
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Economics
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Our price: n/a (list: $25.95)
Used from: $0.73
Information updated on 03/13/2010
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By Wipperfurth, Alex
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Amazon's customers rating 
Out of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean campaign takes off with little or no conventional marketing. How do these "accidents" really happen, and
Ranking at Amazon 146095
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Portfolio
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February 2005 - Hardcover
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Brands & Brand Management
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Our price: n/a (list: $24.95)
Used from: $0.01
Information updated on 03/02/2010
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By Pink, Daniel H.
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Amazon's customers rating
Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of...
Ranking at Amazon 45553
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Riverhead Books
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March 2005 - Hardcover
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Work From Home
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Our price: n/a (list: $24.95)
Used from: $5.01
Information updated on 03/12/2010
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4 books found |
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