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2005 Berry-AMA Book Prize - Marketing and Related Fields
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September 09, 2005
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http://www.marketingpower.com/live/content15515.php
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The annual Berry-AMA Book Prize recognizes innovative ideas and impact on marketing and related fields. The prize is one of the AMA Foundation’s programs designed to champion and support excellence in marketing. Exceptional marketing books that have set the standard for excellence and that were published within the previous three years (copyright 2002, 2003 or 2004) were eligible for consideration to receive the 2005 Berry-AMA Book Prize. Nominations for next year’s 2006 Berry-AMA Book Prize will be accepted by the AMA Foundation via mail and online (at www.themarketingfoundation.org/berrybookprize) through May 1, 2006.
Simply Better by Patrick Barwise and Sean Meehan was the winner. Other books listed are runner-ups.
Please note: some books may be missing from this list, as they may not be available.Our list may include different editions than originally listed |
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5 books found |
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By Barwise, Patrick
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Amazon's customers rating 
In this “radically conservative” book, the authors advocate a “back-to-basics” approach to marketing that replaces the relentless quest for differentiation with a relentless...
Ranking at Amazon 0
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Harvard Business School Press
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December - Hardcover
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 10/01/2008
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By Tellis, Gerard
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Amazon's customers rating
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. He has brought together an amazingly...
Ranking at Amazon 0
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Sage Publications
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December - Paperback
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Advertising
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Our price: n/a (list: n/a)
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Information updated on 10/10/2008
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By Godin, Seth
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Amazon's customers rating
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and...
Ranking at Amazon 0
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Portfolio
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December - Hardcover
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 10/09/2008
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5 books found |
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