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2005 Berry-AMA Book Prize - Marketing and Related Fields
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September 09, 2005
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http://www.marketingpower.com/live/content15515.php
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The annual Berry-AMA Book Prize recognizes innovative ideas and impact on marketing and related fields. The prize is one of the AMA Foundation’s programs designed to champion and support excellence in marketing. Exceptional marketing books that have set the standard for excellence and that were published within the previous three years (copyright 2002, 2003 or 2004) were eligible for consideration to receive the 2005 Berry-AMA Book Prize. Nominations for next year’s 2006 Berry-AMA Book Prize will be accepted by the AMA Foundation via mail and online (at www.themarketingfoundation.org/berrybookprize) through May 1, 2006.
Simply Better by Patrick Barwise and Sean Meehan was the winner. Other books listed are runner-ups.
Please note: some books may be missing from this list, as they may not be available.Our list may include different editions than originally listed |
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5 books found |
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By Barwise, Patrick
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Amazon's customers rating 
***Winner of the 2005 Berry-AMA Award*** A No-Nonsense Approach to Customer-Focused Business In their relentless quest for differentiation, many companies have neglected the very...
Ranking at Amazon 639507
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Harvard Business School Press
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July 2004 - Hardcover
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Customer Relationship
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Our price: $28.95 (list: $28.95)
Used from: $0.19
Information updated on 03/03/2010
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By Rosenwald, Peter
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Amazon's customers rating 
Businesses are increasingly concerned about measurability and accountability — particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they...
Ranking at Amazon 961142
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South-Western College Pub
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August 2004 - Hardcover
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Marketing
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Our price: n/a (list: $55.95)
Used from: $27.11
Information updated on 03/04/2010
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By Ambler, Tim
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Amazon's customers rating 
"The subject is critically important and Ambler's ideas are provocative." Philip Kotler " Far and away the best book for a senior manager who is interested in understanding marketing's impact on his...
Ranking at Amazon 888176
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Financial Times Prentice Hall
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April 2004 - Paperback
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Marketing
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Our price: $40.45 (list: $49.99)
Used from: $9.68
Information updated on 03/03/2010
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By Godin, Seth
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Amazon's customers rating
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri...
Ranking at Amazon 68380
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Portfolio
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May 2003 - Hardcover
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Marketing
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Our price: n/a (list: $20.95)
Used from: $2
Information updated on 03/12/2010
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5 books found |
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