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2002-2004 Berry-AMA Book Prize Winners and Runner Ups - Marketing and Related Fields
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September 09, 2005
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http://www.marketingpower.com/content-foundation.php?Item_ID=15482
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The annual Berry-AMA Book Prize recognizes innovative ideas and impact on marketing and related fields
Please note: some books may be missing from this list, as they may not be available.Our list may include different editions than originally listed |
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12 books found |
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By Silverstein, Michael
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Amazon's customers rating 
First published to media acclaim in October 2003, Trading Up revealed how today's middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible...
Ranking at Amazon 0
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Portfolio
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December - Hardcover
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Consumer Behavior
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Our price: n/a (list: n/a)
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Information updated on 08/29/2008
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By Christensen, Clayton
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Amazon's customers rating
Winner of the American Marketing Association Berry Prize for The Best Book in Marketing. One of the top 10 business books of 2001, Harvard Business Review. "Engaging stories,...
Ranking at Amazon 0
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McGraw Hill
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December - Hardcover
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Corporate Strategy
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Our price: n/a (list: n/a)
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Information updated on 08/14/2008
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By Rust, Roland
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Amazon's customers rating
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now,...
Ranking at Amazon 0
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Free Press
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December - Hardcover
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 08/26/2008
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By Zaltman, Gerald
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Amazon's customers rating
How to unlock the hidden 95% of the customer’s mind that traditional marketing methods have never reached. Selling Points Practical synthesis of the cognitive sciences: Drawing heavily on
Ranking at Amazon 0
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Harvard Business School Press
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December - Hardcover
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Customer Services
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Information updated on 08/17/2008
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By Lenskold, James D.
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Amazon's customers rating
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that,
Ranking at Amazon 0
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McGraw Hill
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December - Hardcover
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 08/16/2008
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By Berry, Jon
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Amazon's customers rating
One American in ten tells the other nine how to vote, where to eat, and what to buy. They areThe Influentials Who are they? The most influential Americans -- the ones who tell their...
Ranking at Amazon 0
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Free Press
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December - Hardcover
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Consumer Behavior
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Our price: n/a (list: n/a)
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Information updated on 08/20/2008
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By Sheth, Jagdish
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Amazon's customers rating
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Ranking at Amazon 0
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Free Press
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December - Hardcover
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Competition
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Information updated on 08/26/2008
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By Clancy, Kevin J.
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Amazon's customers rating
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Ranking at Amazon 0
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Free Press
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December - Hardcover
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Marketing
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Information updated on 08/12/2008
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By Reichheld, Frederick
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Amazon's customers rating
It's trendy these days to decry a lack of loyalty among employers, employees, customers, and even investors, and blame it for everything from drops in business profitability to the decline of...
Ranking at Amazon 0
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Harvard Business School Press
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December - Hardcover
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Customer Relationship
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Information updated on 08/29/2008
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By Mathews, Ryan
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Amazon's customers rating
The Undiscovered Consumer . . .and the Mistake of Universal ExcellenceWhat do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe
Ranking at Amazon 0
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Crown Publishing Group
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December - Hardcover
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Market Research
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Information updated on 08/25/2008
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By Pine II, B. Joseph
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Amazon's customers rating
Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the
Ranking at Amazon 0
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Harvard Business School Press
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December - Hardcover
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 08/30/2008
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12 books found |
<< Back to Best-seller lists
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