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2002-2004 Berry-AMA Book Prize Winners and Runner Ups - Marketing and Related Fields
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September 09, 2005
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http://www.marketingpower.com/content-foundation.php?Item_ID=15482
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The annual Berry-AMA Book Prize recognizes innovative ideas and impact on marketing and related fields
Please note: some books may be missing from this list, as they may not be available.Our list may include different editions than originally listed |
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12 books found |
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By Silverstein, Michael
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Amazon's customers rating 
First published to media acclaim in October 2003, Trading Up revealed how today’s middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been...
Ranking at Amazon 622049
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Portfolio
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December 2004 - Hardcover
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Consumer Behavior
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Our price: n/a (list: $26.95)
Used from: $0.01
Information updated on 03/15/2010
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By Christensen, Clayton
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Amazon's customers rating 
Winner of the American Marketing Association Berry Prize for The Best Book in Marketing. One of the top 10 business books of 2001, Harvard Business Review. "Engaging...
Ranking at Amazon 497560
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McGraw Hill
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September 2001 - Hardcover
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Corporate Strategy
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Our price: n/a (list: $27.95)
Used from: $4.85
Information updated on 03/16/2010
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By Zaltman, Gerald
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Amazon's customers rating
A New Approach to Understanding How-and Why-Customers Buy Despite the resources spent on market research, nearly 80 percent of new offerings fail. The pattern is predictable: Customers say...
Ranking at Amazon 71107
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Harvard Business School Press
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February 2003 - Hardcover
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Customer Services
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Our price: $21.75 (list: $32.95)
Used from: $9.34
Information updated on 03/16/2010
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By Lenskold, James D.
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Amazon's customers rating 
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that,
Ranking at Amazon 135957
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McGraw Hill
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July 2003 - Hardcover
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Marketing
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Our price: $26.37 (list: $39.95)
Used from: $10.99
Information updated on 03/02/2010
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By Berry, Jon
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Amazon's customers rating
One American in ten tells the other nine how to vote, where to eat, and what to buy. They are The Influentials Who are they? The most influential Americans -- the ones who tell their...
Ranking at Amazon 119984
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Free Press
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January 2003 - Hardcover
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Consumer Behavior
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Our price: $19.13 (list: $28)
Used from: $0.01
Information updated on 03/02/2010
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By Sheth, Jagdish
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Amazon's customers rating
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: ...
Ranking at Amazon 387754
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Free Press
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January 2002 - Hardcover
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Competition
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Our price: $18.48 (list: $28)
Used from: $0.14
Information updated on 02/11/2010
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By Wind, Jerry
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Amazon's customers rating
Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your...
Ranking at Amazon 1254211
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Financial Times Prentice Hall
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November 2001 - Hardcover
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Marketing
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Our price: $19.14 (list: $29)
Used from: $0.01
Information updated on 03/02/2010
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By Reichheld, Frederick
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Amazon's customers rating
Fewer than half of today's employees believe that their companies deserve their loyalty. Web-empowered customers now defect more easily and more quickly than ever. Has loyalty become an outdated...
Ranking at Amazon 333482
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Harvard Business School Press
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August 2001 - Hardcover
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Customer Relationship
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Our price: n/a (list: $27.5)
Used from: $0.01
Information updated on 03/03/2010
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By Mathews, Ryan
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Amazon's customers rating
The Undiscovered Consumer . . .and the Mistake of Universal ExcellenceWhat do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe
Ranking at Amazon 810263
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Crown Publishing Group
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June 2001 - Hardcover
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Market Research
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Our price: n/a (list: $27.5)
Used from: $0.01
Information updated on 03/12/2010
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By Pine II, B. Joseph
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Amazon's customers rating
Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a
Ranking at Amazon 6190
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Harvard Business School Press
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April 1999 - Hardcover
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Customer Relationship
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Our price: $21.56 (list: $32.95)
Used from: $6.55
Information updated on 03/15/2010
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12 books found |
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