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Brave New Branding World
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December 12, 2005
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http://www.cmomagazine.com/read/120105/new_world.html
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How do you build a powerful image for your brand in an age of fragmented audiences and new marketing technologies and tactics? That's a tough question to answer these days—and these books examine different aspects of it. By CMO Magazine.
Please note: some books may be missing from this list, as they may not be available.Our list may include different editions than originally listed |
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7 books found |
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By Mathieson, Rick
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Amazon's customers rating 
In the age of mobile phones, text messaging, TiVo, video games, and the convergence of high-speed phone, Internet and cable networks, technology is quickly and dramatically reshaping the media...
Ranking at Amazon 0
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AMACOM - American Management Association
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December - Hardcover
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Brands & Brand Management
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Information updated on 08/18/2008
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By Kelly, Francis
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Amazon's customers rating
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Ranking at Amazon 0
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McGraw Hill
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December - Hardcover
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Body & Mind
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Information updated on 08/30/2008
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By Jaffe, Joseph
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Amazon's customers rating
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Advertising
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Our price: n/a (list: n/a)
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Information updated on 09/03/2008
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By Wheeler, Alina
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Amazon's customers rating
From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a...
Ranking at Amazon 0
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Wiley
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December - Hardcover
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Brands & Brand Management
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Information updated on 09/01/2008
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By Ries, Al
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Amazon's customers rating
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of...
Ranking at Amazon 0
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HarperCollins
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December - Paperback
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Brands & Brand Management
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Information updated on 09/01/2008
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By Lafley, A. G.
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Amazon's customers rating
Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering...
Ranking at Amazon 0
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powerHouse Books
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December - Hardcover
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Advertising
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Our price: n/a (list: n/a)
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Information updated on 08/31/2008
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7 books found |
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