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A summer bundle of marketing books
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August 08, 2006
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http://www.btobonline.com/article.cms?articleId=28926
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Is it August already? Must be, and BtoB's bookshelf is groaning under the weight of many new books for marketers. Here is a short list of some of the best titles published in the past 12 months-as well as a couple due out imminently
Please note: some books may be missing from this list, as they may not be available.Our list may include different editions than originally listed |
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<< Back to Best-seller lists
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6 books found |
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By Scoble, Robert
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Amazon's customers rating 
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and...
Ranking at Amazon 131474
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Wiley
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January 2006 - Hardcover
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On-line marketing
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Our price: $16.47 (list: $24.95)
Used from: $1.84
Information updated on 03/14/2010
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By Weil, Debbie
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Amazon's customers rating
Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers and employees are in. We’re entering a new age of corporate communications, and...
Ranking at Amazon 170858
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Portfolio
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August 2006 - Hardcover
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Internet
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Our price: n/a (list: $23.95)
Used from: $3.79
Information updated on 03/16/2010
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By Eisenberg, Bryan
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Amazon's customers rating 
Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan,...
Ranking at Amazon 376397
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Nelson Books
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June 2006 - Hardcover
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Advertising
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Our price: $14.61 (list: $19.99)
Used from: $0.01
Information updated on 03/02/2010
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By Farris, Paul W.
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Amazon's customers rating
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically...
Ranking at Amazon 29408
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Wharton School Publishing
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April 2006 - Hardcover
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Marketing
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Our price: $26.39 (list: $39.99)
Used from: $14.68
Information updated on 03/18/2010
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By Briggs, Rex
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Amazon's customers rating 
What Sticks is the one book that explains exactly how marketing and advertising works today! Â Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was
Ranking at Amazon 91031
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Kaplan
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September 2006 - Hardcover
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Advertising
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Our price: $16.5 (list: $25)
Used from: $0.86
Information updated on 02/04/2010
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6 books found |
<< Back to Best-seller lists
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