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Advertising Age's 10 books you should have read
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December 12, 2006
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http://adage.com/article?article_id=113927
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As part of the Best and Worst of 2006, Advertising Age chose the top 10 books
Please note: some books may be missing from this list, as they may not be available.Our list may include different editions than originally listed |
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<< Back to Best-seller lists
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10 books found |
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By Briggs, Rex
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Amazon's customers rating 
What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was
Ranking at Amazon 0
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Kaplan
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December - Hardcover
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Advertising
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/01/2008
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By Fallon, Pat
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Amazon's customers rating
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line....
Ranking at Amazon 0
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Harvard Business School Press
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December - Hardcover
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Innovation & Creativity
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Our price: n/a (list: n/a)
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Information updated on 09/06/2008
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By Reynolds, Glenn
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Amazon's customers rating
There was a time in the not-too-distant past when large companies and powerful governments reigned supreme over the little guy. But new technologies are empowering individuals like never before, and...
Ranking at Amazon 0
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Nelson Books
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December - Hardcover
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 09/02/2008
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By Gordman, Robert
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Amazon's customers rating
The Must-Have Customer offers an exciting new approach to a winning stance in todays ever-more competitive marketplace. This highly readable book is broken down into seven chapters that answer the...
Ranking at Amazon 0
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Truman Talley Books
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December - Hardcover
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Customer Relationship
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Our price: n/a (list: n/a)
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Information updated on 08/31/2008
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By Godin, Seth
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Amazon's customers rating
More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today's most influential business thinkers, Seth Godin helps...
Ranking at Amazon 0
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Portfolio
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December - Hardcover
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General Management
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Our price: n/a (list: n/a)
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Information updated on 09/01/2008
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By Eisenberg, Bryan
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Amazon's customers rating
Good marketers know that customer-centered marketing is mandatory.
Ranking at Amazon 0
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Nelson Books
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December - Hardcover
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Advertising
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Our price: n/a (list: n/a)
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Information updated on 09/07/2008
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By Pfeffer, Jeffrey
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Amazon's customers rating
The best organizations have the best talent. . . Financial incentives drive company performance. . . Firms must change or die. Popular axioms like these drive business decisions every day. Yet too...
Ranking at Amazon 0
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Harvard Business School Press
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December - Hardcover
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General Management
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Our price: n/a (list: n/a)
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Information updated on 09/03/2008
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By Anderson, Chris
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Amazon's customers rating
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass...
Ranking at Amazon 0
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Hyperion
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December - Hardcover
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Trends and Future
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Our price: n/a (list: n/a)
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Information updated on 09/05/2008
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By Hughes, Charles
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Amazon's customers rating
About Branding Iron: Branding Lessons from the Meltdown of the U.S. Auto Industry Toyota will soon displace General Motors as the worldÂ’s largest automaker. Since 2000, GMÂ’s market cap fell from...
Ranking at Amazon 0
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Racom Communications
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December - Hardcover
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Automotive Industry
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Our price: n/a (list: n/a)
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Information updated on 09/06/2008
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By Reichheld, Frederick
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Amazon's customers rating
CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate...
Ranking at Amazon 0
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Harvard Business School Press
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December - Hardcover
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Business Growth
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 09/07/2008
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10 books found |
<< Back to Best-seller lists
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