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Off the Shelf: Business Books for Spring

March 03, 2007
http://knowledge.wharton.upenn.edu/special_section.cfm?specialID=63
Book selection for spring, by Knowledge @ Wharton

Please note: some books may be missing from this list, as they may not be available.Our list may include different editions than originally listed


<< Back to Best-seller lists


7 books found
 
The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
Buy The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers from Amazon  By Rosenzweig, Phil Amazon's customers rating

Challenges popular misconceptions about business success in today's world, explaining how experts mistakenly assume that money-making companies naturally prioritize strong leadership and clear...

Ranking at Amazon 709052
 Free Press
 February 2007 - Hardcover
 General Management
Our price: n/a (list: $26)
Used from: $2.19
Information updated on 01/12/2018
Buy The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers from Amazon
 
Managing Customers as Investments : The Strategic Value of Customers in the Long Run
Buy Managing Customers as Investments : The Strategic Value of Customers in the Long Run from Amazon  By Gupta, Sunil Amazon's customers rating

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the...

Ranking at Amazon 446211
 Wharton School Publishing
 January 2005 - Hardcover
 Customer Relationship
Our price: n/a (list: $34.99)
Used from: $1.99
Information updated on 01/12/2018
Buy Managing Customers as Investments : The Strategic Value of Customers in the Long Run from Amazon
 
Payback: Reaping the Rewards of Innovation
Buy Payback: Reaping the Rewards of Innovation from Amazon  By Andrew, James P. Amazon's customers rating

If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation

Ranking at Amazon 1825386
 Harvard Business School Press
 January 2007 - Hardcover
 Innovation & Creativity
Our price: $2.97 (list: $29.95)
Used from: $0.1
Information updated on 01/11/2018
Buy Payback: Reaping the Rewards of Innovation from Amazon
 
Big Winners and Big Losers : The 4 Secrets of Long-Term Business Success and Failure
Buy Big Winners and Big Losers : The 4 Secrets of Long-Term Business Success and Failure from Amazon  By Marcus, Alfred A. Amazon's customers rating

What keeps great companies winning, year after year, even as yesterday's most hyped businesses fall by the wayside? It's not what you think -- or what you've read. To find the real answers, strategic...

Ranking at Amazon 720625
 Wharton School Publishing
 October 2005 - Hardcover
 General Management
Our price: $9.95 (list: $32.99)
Used from: $1.74
Information updated on 01/12/2018
Buy Big Winners and Big Losers : The 4 Secrets of Long-Term Business Success and Failure from Amazon
 
The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business
Buy The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business from Amazon  By Capparell, Stephanie Amazon's customers rating

Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who successfully increased the company's post-World War II profits by effectively tapping African-American...

Ranking at Amazon 1404590
 Free Press
 January 2007 - Hardcover
 Workforce Diversity
Our price: n/a (list: $25)
Used from: $0.99
Information updated on 01/12/2018
Buy The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business from Amazon
 
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
Buy Firms of Endearment: How World-Class Companies Profit from Passion and Purpose from Amazon  By Sisodia, Rajendra Amazon's customers rating

Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating...

Ranking at Amazon 96401

 Wharton School Publishing
 February 2007 - Hardcover
 Social Responsibility
Our price: n/a (list: $43.99)
Used from: $3.35
Information updated on 01/19/2018
Buy Firms of Endearment: How World-Class Companies Profit from Passion and Purpose from Amazon
 
The United States of Arugula: How We Became a Gourmet Nation
Buy The United States of Arugula: How We Became a Gourmet Nation from Amazon  By Kamp, David Amazon's customers rating

One day we woke up and realized that our “macaroni” had become “pasta,” that our Wonder Bread had been replaced by organic whole wheat, that sushi was fast food, and that our tomatoes were...

Ranking at Amazon 1030600
 Broadway Books
 September 2006 - Hardcover
 Food, Beverage & Tobacco Industries
Our price: n/a (list: $26)
Used from: $0.25
Information updated on 01/21/2018
Buy The United States of Arugula: How We Became a Gourmet Nation from Amazon

7 books found


<< Back to Best-seller lists

 
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