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Book details for The Lexus and the Olive Tree: Understanding Globalization Buy The Lexus and the Olive Tree: Understanding Globalization
The Lexus and the Olive Tree: Understanding Globalization
Book author(s) Book subject

Thomas L. Friedman

Globalization

Sales rank 1,036,000 Not rated by customers
The Lexus and the Olive Tree: Understanding Globalization

Brief description of The Lexus and the Olive Tree: Understanding Globalization

From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system that, more than anything else, is shaping world affairs today.As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled the globe, interviewing people from all walks of contemporary life: Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley.Now Friedman has drawn on his years on the road to produce an engrossing and original look at globalization. Globalization, he argues, is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system; the new, well-greased, interconnected system: Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degreee, a global village. Simply put, one can't possibly understand the morning news or one's own investments without some grasp of the system. Just one example: During the Cold War, we reached for the hot line between the White House and the Kremlin--a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet--a symbol that we are all connected but nobody is totally in charge.With vivid stories and a set of original terms and concepts, Friedman offers readers remarkable access to his unique understanding of this new world order, and shows us how to see this new system. He dramatizes the conflict of "the Lexus and the olive tree"--the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the system in balance. Finding the proper balance between the Lexus and the olive tree is the great drama of he globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works.

Book details
PublisherAnchor
Release date05/2000
AvailabilityUsually ships in 24 hours
EditionPaperback
List price$15.95
Our price$7.95 (you save 50.16%)
Used pricefrom $0.01
This book is recommended by...

s+b Best Business Books of the Millenium (Global Management)
BusinessWeek's 2000 Best Sellers

This book has been mentioned in...

The Growing Pains of Globalization: Friedman loudly applauds the triumph of global capitalism and the unprecedented wealth it has produced in the past decade. But he also recognizes the growing pains and human costs that globalization creates (@ Business Week)

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