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Book details for Strategy Maps: Converting Intangible Assets into Tangible Outcomes Buy Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Book author(s) Book subject

David Norton Robert S. Kaplan

Corporate Strategy

Sales rank 356,909 Not rated by customers
Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Brief description of Strategy Maps: Converting Intangible Assets into Tangible Outcomes

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.

Book details
PublisherHarvard Business Review Press
Release date02/2004
AvailabilityUsually ships in 24 hours
EditionHardcover
List price$45
Our price$21.26 (you save 52.76%)
Used pricefrom $1.5
This book is recommended by...

Soundview Executive Summaries - books selected in 2004
s+b Best Business Books 2004

This book has been mentioned in...

Whiteboard: Strategy Maps: Is your technology strategy in harmony with business goals? First, be sure that everyone describes the strategy in common termsor risk breaking the connections that link your information systems to a business payoff (@ CIO Insight)

Customers who have bought Strategy Maps: Converting Intangible Assets into Tangible Outcomes are also interested in...

The Balanced Scorecard: Translating Strategy into Action by Kaplan Robert S.
The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment by Kaplan, Robert S.
Execution Premium by Kaplan, Robert S.
Alignment: Using the Balanced Scorecard to Create Corporate Synergies by Kaplan, Robert S.



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