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Book details for Strategy Maps: Converting Intangible Assets into Tangible Outcomes Buy Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Book author(s) Book subject

David Norton Robert S. Kaplan

Corporate Strategy

Sales rank Not rated by customers
Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Brief description of Strategy Maps: Converting Intangible Assets into Tangible Outcomes

The balanced scorecard (BSC) is a powerful system to measure performance which allows organizations to quantify its intangible critical assets (people, information, culture). The authors that developed the BSC are back with a new tool, the Strategy Map, which helps describe the links between intangible assets and value creation - ensuring all aspects of strategy can be implemented in a way that ensure a sustainable value creation.

Book details
PublisherHarvard Business School Press
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EditionHardcover
List price
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This book is recommended by...

Soundview Executive Summaries - books selected in 2004
s+b Best Business Books 2004

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Whiteboard: Strategy Maps: Is your technology strategy in harmony with business goals? First, be sure that everyone describes the strategy in common terms—or risk breaking the connections that link your information systems to a business payoff (@ CIO Insight)



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