Interesting & Informative This book is awesome because of the 22 separate laws. It's very easy to come back to certain topics by looking thru the different laws.
It's a very quick read - it's like I'm reading Harry Potter - I didn't want to stop reading because I wanted to know what's next!
Beneficial It is very beneficial book for those who would like to be aware of basic positioning concepts. I strongly recommend All Marketers or business owners at each level. Whet Your Marketing Appetite If you are "new" to the subject of business marketing or just want to get back to basics, this book is a great place to start. The authors support their arguments with abundant examples and the book is a quick, easy read. If you want more explanation or detail, you will need to look elsewhere. Anyone who owns or runs a business needs to realize that there are many marketing variables to be considered and this book certainly helps to underscore that point. The 3 most significant "laws" to me were the Laws of Perception, Perspective, and Line Extension. Re-read and think about these often. A timeless marketing "must read" Some of the newer reviews would like you to think this book is dated or no longer relevant in the "new marketing environment." Nothing could be further from the truth.
The principles in this book are timeless and modern marketers would do well to review what Ries and Trout have to say in this book. These basics are too often ignored and marketers waste countless millions because their "new thinking" violates these principles.
This book is as relevant today as it was in 1993 and maybe even more important since so many seem to have never learned these lessons the first time around.
An absolute essential book for CEO's, business managers and marketers everywhere.
-Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health".) Once great, now dated and deficient Like Marketing, times and preferences change. Very little of this book addresses the fast paced changes that have occured.
This book is the equivalent to an ancient text from which you can pull some lasting principles but for modern marketing in action you would need to look elsewhere.
(based on 126 reviews)
Interesting & Informative
Whet Your Marketing Appetite
