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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
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Sales rank 109,066
Customers rating (based on 21 reviews)
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With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
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| Publisher | Hyperion | | Release date | 05/2003 | | Availability | Usually ships in 24 hours | | Edition | Hardcover |
| | List price | $16.95 | | Our price | $11.53 (you save 31.98%) | | Used price | from $0.01 |
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Helpful marketing tips from a pro
I've read a lot of Jeff's books and have always been able to come away with something useful from them. This one is no different. Helpful, practical advice from a master.
 Sales and Marketing Principles
This book details 57 sales and marketing principles. It is highly readable and each principle is covered succinctly, many with examples, stories and diagrams for explanation.
Most of the principles were common sense, some were new and interesting.
It's greatest benefit is that it acts like a checklist of what sales and marketing strategies to use. In essence, it is an idea generator... though I did also really enjoy the stories/parables.
Simple but fun. Practical... not earth-shattering.
 This book Stunk
What a waste of paper. I kept hoping there would be some bits of wisdom I could use. None inside. All basic common sense stuff. Do not waste your time on this book. His other book, How to become a Ranmaker was actually pretty good. What the hell was he doing writing this 172 pages of all filler? I dont' get it.
Just can't recommend this book
As I read this book, I kept trying to figure out who Jeffrey Fox was, because I could not believe how simplistic the book was written, and how the book had nothing to offer. I did visit his website, and his experience and expertise in marketing is impressive. His writing style, and content is less than impressive. I just can't recommend this book. Not a whole lot of meat here. There are better basic marketing books on the shelves that will serve you better.
 Fox does it again!
I've been a Fox Fan for years and this book is another fine example why. In it, Jeff delivers his usual quality stuff. You'll find chapter after chapter of useful tips, thoughtful advice and no-nonsense rules. Jeff doesn't pull any punches and I'm glad. He's a refreshingly direct and practical voice for how to attract more customers. He shares some of his best stuff, learned from years of experience. This book is classic Fox and it's worth the read.
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