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The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It into a Powerful Marketing Message, and Deliver It to the Right Prospects
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Sales rank 583,986
Customers rating (based on 15 reviews)
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| Publisher | Adams Media Corporation | | Release date | 10/2000 | | Availability | | | Edition | Paperback |
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 A Must-Read for ALL Business People
If you're in business or marketing, you need to read ALL of Dan Kennedy's books.
 Don't waste your money
I found this book to be horrible. After having it for one day I sent it back to amazon. It is not even worth $10. He spends to much time talking about himself and examples that don't really mean alot. Please don't bother with this book.
 I thought my results were good before Dan, but now WOW
I thought I was good at helping my clients increase sales and marketing before I ran across Dan's books. I'm a business coach with results that over 80% of my clients were doubling their business in 3-4 weeks BEFORE I ran into Dan and his materials, but now I've actually been able to increase my own marketing response, and that of my clients by 4-5 times, not just double.
I coach clients on marketing and sales techniques, yet Dan blows me away. Although I was already way above the national average for marketing response and sales, once I started reading and working with Dan and his materials my own figures really went through the roof.
Now I read everything that Dan writes and constantly get better and better results for my own sales and marketing, and for my clients.
What you learn in this book can be applied to more than sales letters. I use the principles for all areas of sales (networking, marketing, cold calling, etc). I've also taken his ideas for a long sales letter and applied them to shorter marketing media such as post cards. My post card response rate went up 4-5 times!! Fantastic.
Dan is probably one of the easiest marketing and sales experts to follow and learn from, and his ideas deliver results.
Don't Be A Loser!
This book had such an impact on me that I signed up for his $39/month newsletter just to gain more of his wisdom. Don't fool yourself into thinking that you don't need this book. You do! It applies to ANY business and EVERY business. I run an Internet-based publishing company and use the strategies in this book, everyday.
The results?
I have doubled my NET profits in three months!
I will trade less that $15 for that kind of money all day and everyday...
Dan Kennedy = Marketing Genius
Dan always tells it like it is in a no-nonsense fashion. The book is full of hard-nosed, pull-no-punches solid advice from the trenches. I highly recommend it. In fact, Dan Kennedy has really helped my business. Actually, I recommend anything that Dan Kennedy creates, writes, and sells.
Applying what I learned from his courses allowed me to grow my "kitchen table" business into a nice six-figure a year income.
I like Dan Kennedy so much that I acquired a license to sell his "Magnetic Marketing" toolkit. It is highly recommended.
If you want Dan's "Magnetic Marketing" toolkit, check out
http://www.kentsayre.com/magneticmarketing
Kent
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