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Book details for The Digital Estate : Strategies for Competing and Thriving in a Networked World Buy The Digital Estate : Strategies for Competing and Thriving in a Networked World
The Digital Estate : Strategies for Competing and Thriving in a Networked World
Book author(s) Book subject

Chuck Martin

e-Business

Sales rank Not rated by customers
The Digital Estate : Strategies for Competing and Thriving in a Networked World

Brief description of The Digital Estate : Strategies for Competing and Thriving in a Networked World

According to Chuck Martin there are two types of people: those who think the Net might be a really big thing, and those who know the Net is revolutionizing the world. In The Digital Estate, Martin provides a blueprint for success in our increasingly wired world, explaining in clear and readable prose how businesses can utilize the Internet and other new technology. His main point is that businesses must break the old molds and think about what they do in an entirely new way. Each chapter is liberally sprinkled with anecdotes about visionary companies creating their presence on the Internet, and an index lists more than a hundred URLs of featured businesses.Chuck Martin reveals what the new networked world is all about, what lies ahead, and what every businessperson needs to kow to turn opportunity prosperity.

Book details
PublisherMcGraw Hill
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EditionPaperback
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