Sales rank 34,290
Customers rating (based on 26 reviews)
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.
Must reading for everyone The book explores hypnotic techniques, and the art of constructing stories to further your sales presentations. The book also covers affirmations, visualization and personal development techniques that really work. I learned a lot and used a number of techniques to open doors and close sales. Highly recommended for anyone in sales, phone sales and network marketing. Or anyone who needs help in the power of persuasion.
Unlimited Selling Power Dr Moine and Kenneth Lloyd present so much usable information in this book that I am sure the cover will be worn off the book before I have finished referring to it. The exercises truly lead you down a path for developing your own index of sales skills that can transform the way you perceive sales. I highly recommend this book. Some useful information and a lot of filler... I was impressed with this book for about the first 160 pages of it.
Its basic stuff about how to use hypnotic language to establish more
rapport with your prospects. Just because it is basic information
doesn't mean it isn't useful.
The last 100 pages of the book is a long pitch for the authors'
script-writing and training services - perhaps this will be of
interest to readers in corporate sales management, but I found
it to be irrelevant.
The chapters on how to use language to increase trust are good.
The example conversations are clear too.
Around page 160 the book turns to sales scripts. Ostensibly
these chapters are to provide us with information about
writing sales scripts... but they really just seem to be
saying - "please consider hiring our firm to write your
script book for you,"
I would have appreciated more "how to do it yourself"
MEAT than all the "its too hard to do it yourself" rhetoric
and filler at the end.
--------UPDATE
I am re-reading this. I think this information is perhaps
better presented verbally than in a book. A book is sure
cheaper than a seminar with the authors though.
It's a useful, non-technical breakdown of useful NLP methods
good salespeople use intuitively. If you choose to use
this stuff it will take real work to internalize it.
The Key to Gaining the Competitive Edge Donald Moine, a columnist I came across on Morningstar and have since befriended, is a master at the art of language. This truly fantastic book is a must-read for anyone interested in the competitive edge. Dr. Moine is a Sales Superstar for good reason! Dr. Moine was in grad school with the inventors of NLP and has applied it to sales in ways that seem like magic. If you want to get a REAL education on what NLP can do to establish rapport and close sales, you need to get this book!
(based on 26 reviews)
Must reading for everyone
Some useful information and a lot of filler...
