The inspiration for Zero-Resistance Selling is psycho-cybernetics guru Maxwell Maltz. Although Maltz died in 1975, the book is written in Maltz's voice by five sales and psycho-cybernetics experts: Dan S. Kennedy, William T. Brooks, Matt Oechsli, and Jeff Paul and Pamela Yellen. The book outlines a self-improvement program designed to help sales professionals overcome low self-esteem using Maltz's own techniques for reprogramming the subconscious mind. Coauthor Kennedy writes that the goal of Zero-Resistance Selling is to create "a new kind of selling experience, free of all the resistance and obstacles manufactured inside the mind, and free of the resistance served up by prospects who sense insecurity on the part of the salesperson."What's the single biggest obstacle salespeople face? Resistance.

In Zero-Resistance Selling, five of the most respected sales authorities in America have joined together to prepare the first and only customized application of Psycho-Cybernetics to overcome all types of sales resistance.

Any sales representative or sales management professional can use Maxwell Maltz's high-powered battery of mental training exercises to enhance selling ability and get immediate results. Topics include conquering call reluctance, creating your own zero-resistance selling environment, anticipating and eliminating stalls and objections, selling effectively even when you're in over your head, converting stress into power and zooming out of selling slumps. Once learned, these durable techniques will last through a lifetime of professional selling.

Lifting the art of sales to a whole new level, Zero-Resistance Selling is destined to take its place alongside How to Win Friends and Influence People, Think and Grow Rich and other perennials as an all-time sales classic.