THE ART OF CLOSING ANY DEAL gives readers the inside knowledge to overcome any barrier--and successfully make the close every time! THE ART OF CLOSING ANY DEAL takes readers into the trenches of the psychological war called selling--and who better than sales guru James W. Pickens to give them the hard-hitting ammunition for every type of customer out there. From the "I'm just looking" to the "Know-it-all" to the "I don't care" and the "yes-man", Pickens takes aim at them all. Readers will learn to control buyers since the author's simulated conversations will arm them with winning and positive comebacks for every negative customer reply. Closing secrets include: deadly closing tips to make people buy; unbeatable closer responses to the most common objectives; how to read the customer's emotions and use perfect timing to nail the lid on the final close; and more. Readers will ultimately learn how to conquer buyers, as Pickens' take-no-prisoners techniques show them how to move in for the final attack.

Sleazy, "old school" mentality on sales as manipulation
I have been a sales professional and sales manager in the retail auto industry for over 15 years. When I first entered the industry in the mid-90's, this book did hold valuable tips to understanding the psychology involved in sales. I took what I found of value out of the book, and then created my own selling style. I re-entered the auto industry this year after having been away from it for a couple of years. I bought the book again to sharpen my sales skills. This time around I found the book deliberately manipulative and sleazy -- it reminded me of all of the horrible cliches often falsely attributed to sales people in my industry. People like James W. Pickens are sleazy, dishonest people who place greed above integrity & lack the vision of investing in a long-term, big picture strategy of creating a lasting relationship with each client & resulting referral business. We live in the 21st century, where honesty has more value than playing shell games when it comes to selling......at least, that method works for me. Invest in yourself by buying any of a number of other finely written books on sales & success that stress earning your customer's business instead of picking your customer's pocket.