As the world's best-known author and authority on boosting the mind's productivity, Tony Buzan knows that high-performance selling takes more brains than brawn. In this eagerly awaited book, the creator of Mind-Mapping joins forces with a pioneer of modern sales training to show sales professionals how to unleash the power of whole-brain selling skills to communicate better, sell better, and enrich every aspect of their lives. Brain Sell incorporates cuting-edge discoveries in the diverse fields of psychology, communication, neurophysiology, and brain research, together with the selling techniques of some of today's master salespeople. Written in a highly motivational style, it features 90 skill-building exercises that help readers: master the ten mental skills needed to enhance every future customer contact; use Mind Mapping's new technology to retain huge amounts of information about products and customers and keep it organized; "read" and respond to every prospect's needs and desires. Brain Power isn't just for salespeople who dream about making memorable sales presentations, staying motivated and successful, and remembering every customer's name and face the first time. This practical, high-energy guide is for every business professional who wants to more confidently sell their services, their products, their ideas, and themselves.