Every single time you walk into a job interview, give a presentation, or pitch a new idea to your boss, you're selling something. In fact, everyone today is in the business of selling - their talents, ideas, skills and experience - to the highest bidder. This book is an up-close and personal look at how to package and market yourself in a highly competitive work environment. Celebrated for its no-holds barred candor, this book provides a roadmap for confident thinking in this crazy age. Nominated for the 1992 Pulitzer Prize in non-fiction.