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 An Excellent Resource...
This was a great introduction to advertising and marketing strategies. I found the techniques uselful and easy to implement (in fact, there were more techniques than I could ever hope to use). The book was highly readable and provided great insight and value.
A great beginners book while also being a more than useful resouce for idea generation and strategic creation (as well as tactical application) for the experiecnes marketer.
Overall, an excellent resource!
 Not worth the money - phoning it in.
The author seems to be resting on his laurels with this book, which does not inspire any "a-ha" moments.
 more dinasours
This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It's written by PR mogul Michael Levine, President of Levine Communications. Guerrilla PR Wired is written by a man who knows what he's talking about first hand and his success rate should speak for itself. Don't bother with anything else, unless you like frustrations and failure.
 Excellent book
Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.
Totoal outstanding for a british market
When I read the book I found that it makes you learn about business in a way that was meeting you at your level. It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot. Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy!
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