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Book details for Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands Buy Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands
Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands
Book author(s) Book subject

Stuart Crainer Des Dearlove

Brands & Brand Management

Sales rank 10,058,921 Not rated by customers
Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

Brief description of Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

Book details
PublisherCapstone
Release date12/2002
AvailabilityUsually ships in 1-2 business days
EditionPaperback
List price$29.95
Our price$14 (you save 53.26%)
Used pricefrom $2.34


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