WHEN INTRAPRENEURING WAS FIRST PUBLISHEd in 1985, it introduced one of the most liberating concepts to emerge in business. Since that time, the book has been published worldwide in 15 languages and sold over 200,000 copies, and this once-radical idea has gained widespread mainstream credibility. In his new introduction to this second edition, Gifford Pinchot reveals that intrapreneuring is indeed even more timely today than before. Corporations continue to grow larger, merging and spreading globally at record speeds. Yet these corporate giants-if they are to succeed-must continue to innovate, move, and adapt products and services with the nimbleness of entrepreneurial companies. Pinchot shows that the only way large corporations can innovate at Internet speed is to make good use of their people's intrapreneurial energy. Gifford Pinchot illustrates how intrapreneuring is the key to flexibility, thriving internal market economies, and the draw and retention of talented employees, all vital to corporate success today. He provides a blueprint for how an individual can become an intrapreneur, and how companies can develop their employees' intrapreneurial talents. Intrapreneuring tells potential intrapreneurs-whether managers or staff people-exactly how to choose an idea, get it approved, find the necessary funds, and make the project succeed. Pinchot also describes to senior leaders and consultants how to build an intrapreneurial corporation. He shows how, when individuals are given the freedom and incentives similar to those in private ventures, along with the resources of a large company, wildly successful products-such as Post-It Notes at 3M or MasterCharge at the Bank of California-are often the result. Without energetic innovation, standards quickly grow obsolete and leave behind the technical giants who once dominated the field. Companies must prove themselves again and again or fade away. As we move from a period focused on cost reduction and reengineering to a period that emphasizes growth and innovation, Intrapreneuring will show all companies-and individuals-how to thrive and prosper in the 21st century.