There's a new market battle cry being sounded around the world: Faster-Better-Cheaper. Organizations everywhere are in a competitive war trying to pick up speed, improve output, and do it all for less money.

Actually, "improvement" per se isn't too hard to come by with all of today's technological advancements. The tricky part comes in doing things faster, better, and cheaper all at the same time. That takes creativity. Ingenuity. Innovation. To help your employees grow in this regard, they need role models. Good examples. It helps greatly to see living proof of "faster-better-cheaper" in action.

Price Pritchett's latest title, The Mars Pathfinder Approach to "Faster-Better-Cheaper" provides that proof, and breaks it down into 13 high-impact guidelines your employees can use to drive your organization to spectacular success.

Co-authored with Brian Muirhead, Flight Systems Manager of the JPL Mars Pathfinder Team, this book shows how a small group of dedicated people-tapping into the spirit of ingenuity and innovation-proved "faster-better-cheaper" works in deep space as well as it does on Earth.

Most important, the book draws the "faster-better-cheaper" business messages out of this intriguing story, and shows your employees how to apply them in your organization.