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Business To Business Direct Marketing by Bly, Robert W.

disappointed - not the bob bly quality of old
bob bly has written a lot of great books. this is not one of them. i have bought and read most of his books. this one is not up to bob's usual quality.

i have learned a lot of useful things from his other books, but not this one. the little content that had potential did not tell me how to actually use his advice. much of it was unusable by normal people and almost seemed like padding to a magazine article to stretch it to a book.

this book stated the obvious things to do but did not tell how to do them. any time management 101 book would tell more than this book.

some of his advice is similar to the simple-minded simplicity books that would have you using the same towel all week to save laundry. obviously bobs stuff works for bob but we are not bob -- we are us and he should tell us stuff that works for us.

bob works hard and is very successful. but i do NOT want to work hard -- i want to work smart. i just want to know how to get the most out of the time i do work because i plan to have some BALANCE to my life and some fun too not just use every minute to make money.

if bob had just explained all of his lists and how he uses them then the book might have been worthwhile. as it is, it seemed like he ground out another book to make money. the quality of the content was just not up to his earlier books.

if you want to use your time more efficiently then read get control of your time and your life by alan lakein.

bob has some 5star books this one is barely one star.