Being competitive in the 21st century requires an ability to innovate rapidly and cost-effectively. Companies must prove themselves again and again or fade from glory. Without energetic innovation, standard brands grow obsolete, and the technical giants who dominated the market are left behind. Based on the authors' experience helping companies launch over 400 new products and businesses, Intrapreneuring in Action gives managers at all levels examples and instructions on how to identify people within their organizations who behave like entrepreneurs. It shows in detail how to combine coordination, direction, and freedom to create a climate that encourages intrapreneurship and directs that energy toward company goals.