As it becomes increasingly easy to copy technology, companies are faced with finding new methods or "tools" that can increase the human side of creativity and innovation. Brainstorming and story boarding are probably the most popular creative thinking techniques in the workplace, however, they are actually the weakest methods available. While the most well-known techniques are helpful in setting an environment that supports creative thinking, they do not explicitly guide thoughts in creative directions. Creativity, Innovation and Quality presents the latest thinking on creativity and innovation, and shows how creative thinking can be used to advance the practice of quality management. Covering both the theory and applications of creative thinking in quality management, Creativity, Innovation and Quality enables the reader to: Understand how recent advances in cognitive science can unlock the creative potential in everyone; Recognize the underlying theory behind various tools of creative thinking; Use creative thinking techniques to stimulate innovation in the practices of quality management.