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Book details for Innovation Management: Strategies, Implementation and Profits Buy Innovation Management: Strategies, Implementation and Profits
Innovation Management: Strategies, Implementation and Profits
Book author(s) Book subject

Allan Afuah

Innovation & Creativity

Sales rank Not rated by customers
Innovation Management: Strategies, Implementation and Profits

Brief description of Innovation Management: Strategies, Implementation and Profits

In this book, Allan Afuah draws from his professional and academic experience to show the relationship between innovation, a management function, and profitability, a financial function. This second edition has been thoroughly revised and updated; it features several new sections, including a new chapter on the Internet.

Book details
PublisherOxford University Press
Availability
EditionHardcover
List price
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