In every age a few organizations rise above others to "bring fire" to the world-to change the way we live. These pioneering organizations include Ford, IBM, General Electric, Bell Labs, Microsoft, Dell, Amazon.com, and many others. These, and other organizations, answer the call to move forward, to risk the unknown and find solutions to daunting problems. In pioneering organizations, Davis identifies the factors that must exist to develop and sustain pioneering levels and achieve extraordinary performance, through a total commitment to excellence and progress. As the 21st century dawns, nothing less than a commitment to pioneering new and better ways of doing things will serve.