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Book details for The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press) Buy The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press)
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press)
Book author(s) Book subject

Stephen Denning

Story-telling

Sales rank 886,109 Not rated by customers
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press)

Brief description of The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press)

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

Book details
PublisherRoutledge
Release date12/2011
AvailabilityUsually ships in 24 hours
EditionPaperback
List price$54.95
Our price$49.18 (you save 10.50%)
Used pricefrom $1.99
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