Harness the power of customer evangelism to increase loyalty, sales, and profitability of your organization. When customers are thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. Savvy business professionals are discovering that this group of satisfied believers can be leveraged as a potent marketing tool to increase their customer universe.

Authors Ben McConnell and Jackie Huba know how to take a company’s best customers and turn them into influential, loyal, and enthusiastic evangelists. Creating Customer Evangelists explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts.

Through in-depth research and interviews, authors Ben McConnell and Jackie Huba document the inspirational stories behind large and small companies that have produced legions of unofficial salespeople and a cost-effective and powerful marketing force:

· Krispy Kreme

· Southwest Airlines

· Dallas Mavericks

· Build-A-Bear Workshop

· IBM

· O’Reilly & Associates

· SolutionPeople

Written for marketers, entrepreneurs, and leaders who know that solid customer relationships build and sustain companies through good and rocky times, Creating Customer Evangelists is a must-read guide to building an influential, loyal, and enthusiastic volunteer sales force.

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by Meerman Scott, David
Citizen Marketers: When People Are the Message by McConnell, Ben
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth by Silverman, George
Made to Stick: Why Some Ideas Survive and Others Die by Heath, Chip

Great Information on Customer Evangelism that is Ahead of It's Time
This book is incredibly insightful and clearly ahead of it's time at original publication. Jackie and Ben take you through, not only learning how customer evangelism works, but why it works, and what's coming across the frontier of getting your customers to basically do your marketing job for you. There are plenty of real-life examples and they cover the topic far beyond theory. Great, great stuff for all marketers looking to market in the Digital 2.0 age, especially those attempting social marketing (blogging, social media, etc).