The incredible national bestseller that is changing people's lives -- and increasing their net worth!

CAN YOU SPOT THE MILLIONAIRE NEXT DOOR?

Who are the rich in this country? What do they do? Where do they shop? What do they drive? How do they invest? Where did their ancestors come from? How did they get rich? Can I ever become one of them?

Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised at what you find out....

BusinessWeek Long-Running Best-Sellers List - Paperback, December 2004

The Millionaire Mind by Stanley Thomas J.
Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen by Stanley, Thomas J.
The Richest Man in Babylon by Clason, S. George

Millionaires: Perception over Reality
The Millionaire Next Door is an essential read for anyone. However, reading some of the Reviews -- both good and bad -- tend to miscategorize it as a "how to" book. It is not. It is research, and research done well. The authors are market researchers who, upon working on an assignment to conduct a focus group of male millionaires, are surprised when the men walking into the room for the study aren't wearing $1,000 Italian suits but instead are wearing jeans and are looking for the beer instead of the wine they are being served. The men were not what the authors expected to interview that evening -- those living in big houses, driving nice cars, taking extravagant trips, etc. So, they asked a few simple questions: who are typical millionaires (what do they do, where did they come from, and what are their habits) and in short, how did they get to be millionaires? The research they conduct answers these questions in great detail. Unlike several of the reviews of this book, it does not tell you how to get rich or what to invest in. While it could give you insight on what you can do if you want to become wealthy, the true insight is that it blows perception of what we consider to be wealthy people in our society. For example, it focuses on doctors and lawyers as typical perception: when you see one of these professionals driving in a nice foreign car, you think that they are wealthy. While that could be the case, it may be more likely that the person is up to his or her eyeballs in debt -- just because they have a lot, may not mean they actually have a lot. So, the book explores these people and their lives unlike any other. I believe that this book is essential reading. I even give copies of it to young people I know.