Top performers in sports and the performing arts never outgrow their need for coaching, say authors Ron Zemke and Kristin Anderson, so why should your front-line employees be any different? On the contrary, they insist, workers also need ongoing encouragement and assistance in order to upgrade their customer-service skills, maintain their daily motivation, and enhance their ability to react when new problems arise. Coaching Knock Your Socks Off Service, the latest entry in a popular series, offers a series of solid suggestions for achieving first-rate customer service in any business environment through sustained coaching by management and employees themselves.