Bearing the brand name from the #1 New York Times bestseller Rich Dad Poor Dad, PROTECTING YOUR #1 ASSET will familiarize listeners with the basics they need for protecting their company's critically important rights involving copyright, patents, trademarks, and all other aspects of intellectual property. In today's high-tech world, there are all sorts of new rules being formulated when it comes to protecting one's 'rights' in the market. Software concerns, fair usage of documents, copyright piracy-these are real concerns that cost companies millions of lost revenues each year. PROTECTING YOUR #1 ASSET shows how knowing how to protect your rights (and how not infringe on the rights of others) can be the difference between a big payday and financial ruin.In today's high-tech world, there are all sorts of new rules being formulated on a daily basis when it comes to protecting one's "rights" in the market. Software piracy, fair usage of documents, copyright protection--these are real concerns that cost companies millions of dollars each year. As such, understanding and maintaining rights in intellectual property is becoming an increasingly important aspect of the professional activities of the practicing technologist, manager, and entrepreneur. Protecting Your #1 Asset shows how valuable rights in intellectual property are unwittingly lost by seemingly innocent courses of action. Since failing to know the rules can lead to disaster, attorney Michael Lechter reveals important bits of protective information, including: · The basic categories of intellectual property· Patent, copyright, and trademark protection · Comparison of the different modes of intellectual property protection· Appendixes documenting the procedure for protecting intellectual property. Protecting Your #1 Asset will show how knowing how to protect your rights (and how not infringe on the rights of others) can be the difference between a big payday and financial ruin.